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Archive for ‘Conversion’

Beginner’s Guide to Landing Pages

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct…

Anatomy Of A Perfect Landing Page

Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. If you’re looking for ideas on where to start with your next landing…

How to Convert Window Shoppers into Buyers

Imagine you’re walking down a city street. The sun’s warm, the leaves are changing color, people are smiling, there’s a breeze in the air… and suddenly the tempting smell of freshly baked goods slips past. You look, and it’s coming from a…

7 Conversion Tactics You Should Be Using but Probably Aren’t

It’s a never-ending battle, isn’t it? With website conversions there’s always something to test, something to improve on. Of course you have the biggies like accessibility, third-party endorsements (think Trust Seals like Verisign and Comodo) and a clean, fast-loading design, but there…