Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize marketing. Track, analyze and optimize your digital marketing.

Archive for ‘Conversion’

How Strategies from Caesars Casinos Can Increase Conversions

Gary Loveman, CEO of Caesars Entertainment Corporation, says there are three things that can get you fired from Caesars: stealing, sexual harassment, and running an experiment without a control group. Gary, a former economics professor at Harvard Business School, spoke with…

How User Personas Can Improve Your CRO Strategy

CRO is a technique that should be in every digital marketer’s arsenal – it would be short sighted to drive huge volumes of traffic to your site if you’re haven’t got an eye on whether they’re converting or not. But how do…

Can Product Videos Increase Conversion Rates?

If a picture is worth a thousand words, a product video could very well be worth a thousand sales.  Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85%…

9 Steps to Better Conversions – The C.R.E. Methodology

Wanna hear a secret? Do you know how you can guarantee more conversions? It doesn’t involve shoot-from-the-hip guesswork, and it doesn’t have the excitement and appeal of magic buttons or copywriting tricks. It’s a well-defined, systematic process. Interested? Conversion Rate…

How to Improve Conversions through Surveying

In business, the customer may not always be right, but when it comes to getting better conversions through your website – it pays to listen to what they want. In fact, by asking the right kinds of questions, you can get…

6 Steps to Selling More

Properly written e-commerce copy can make a HUGE difference on your website. It’s not uncommon to see proper copywriting increase search traffic by 50% and conversion rates by 30%. Quality e-commerce copywriting is vital to the success of any online business….

Increase Conversions with Geo Targeting

Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose. The optimization process is data driven, much like any scientific experiment. You modify and change then let the traffic to…

How to Increase Traffic with Social A/B Testing

How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to…

What to Do When Conversion Optimization Goes Bad

Conversion rate optimization isn’t always all kittens and rainbows. Sometimes you test things that you’re sure will send your conversions through the roof, but it ends up going over like a lead balloon. Sales plummet, sign ups slow to a trickle… And…

How Loading Time Affects Your Bottom Line

Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend…

5 Simple Tips To Help You Increase User Sign Ups

There are plenty of simple things you can do on your website that can increase your signups, whether it’s for something like a free newsletter or a paid subscription service. Most don’t require any kind of technical or coding…

Steal These 5 High-Converting Website Tricks

Have you ever wondered which websites convert best, and what they’re doing right? Many people immediately name Amazon as one of the highest converting sites based on the sheer variety alone and the volume of products it ships – but…

3 Techniques to Increase Conversions for Your SaaS Business

Note – this webinar has past. SaaS businesses have the ability to increase conversions quite easily. Whether it’s increasing user sign ups, online sales, or building marketing lists, this webinar will show you how to increase your most important website metrics: conversions…

Beginner’s Guide to Landing Pages

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct…

Anatomy Of A Perfect Landing Page

Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. If you’re looking for ideas on where to start with your next landing…

How to Convert Window Shoppers into Buyers

Imagine you’re walking down a city street. The sun’s warm, the leaves are changing color, people are smiling, there’s a breeze in the air… and suddenly the tempting smell of freshly baked goods slips past. You look, and it’s coming from a…

7 Conversion Tactics You Should Be Using but Probably Aren’t

It’s a never-ending battle, isn’t it? With website conversions there’s always something to test, something to improve on. Of course you have the biggies like accessibility, third-party endorsements (think Trust Seals like Verisign and Comodo) and a clean, fast-loading design, but there…