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Archive for ‘Copywriting’

5 Ways to Become a Better Headline Writer

Article headlines make the Internet go round. Ask any marketer, any writer, any reader, anyone. They’ll tell you: Article headlines are super important. How important, really, are headlines? Experience, data, and history all point to the fact that headlines are the…

The Ideal Copy Length (Infographic)

My high school marketing teacher had one rule when it came to writing a headline: It shall not exceed 7 words. That’s right – his rule was any headline that exceeded 7 words wouldn’t get read. Sounds kinda arbitrary, doesn’t it? It…

12 Proven Ways Your Copy Can Get More Conversions

The New Year is here. If you’re like me, you bookmarked way too many “how-to” articles in 2014, downloaded enough content marketing eBooks to fill a thumb drive and you can’t sit through another webinar without crying. Great. You’re driven. What if we…

Four Absolute Essentials of High-Converting Copy

Outstanding copy is the solution to gaining higher conversions. But like so much of conversion optimization and digital marketing, outstanding copy is not easy to produce. A lot of the writing advice that I read and study isn’t very helpful. It blows out…

How to Woo Your Web Visitors With Your Brand Voice

*Sigh* Do you ever wonder why so many corporate sites are so awful? And so mind-numbingly drab? Some websites sound like no human being was involved in writing the content. A robot just spewed out some gobbledygook. Who needs a market-leading IT solutions provider? Who’d…

Headline Psychology: 8 Tricks to Attract User Attention

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may be missing one of the most powerful user attractions of all – an engaging headline. In this article, you’ll find 8 elements…

10 Things You Can Learn From Bad Copy

We’ve all read copy that makes us cringe. Sometimes it’s hard to put a finger on exactly what it is that makes the copy so bad. Nonetheless, its lack of appeal doesn’t go unnoticed. Of course, writing is subjective in nature, but…

7 Simple Steps to Writing Product Descriptions that Sell

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The “secret” to writing seriously seductive product descriptions is to follow a…

How to Create Magnetic Marketing Content

How would you like to be able to create content so desirable that people can’t help but take you up on your incredible offer? It’s every marketer’s dream – to hit on something that’s both entertaining but also refreshingly honest. Although very…

Are You Losing Business With The Wrong Value Proposition?

Struggling to decide what you should write on your home page? Striving to whittle a headline? And bullet points? Composing an online value proposition probably is the hardest part of creating website copy. Your online value proposition explains what you offer to your customers…

How to Write Copy in the Post-PC Era

We live in the post-PC era. More and more people are switching to tablets and smartphones as their primary devices for consuming content on the Internet. In 2012, we saw an additional 600 million people using mobile devices for search. The prediction…

The Few Sentences You Need to Dominate Your Market

Almost regardless of what you do, you have bigger competitors. There’s a blog that has more readers, an e-commerce site with more customers, or a brand with better name recognition. Usually, one or two of them are clear market leaders. It’s tempting to think…

How To Write Seductive Sales Copy Like Apple

How does Apple do it? Apple seduces with great design. It creates a big buzz for each product launch. And it has evangelists and raving fans. But its sales copy plays a key role, too. Apple copywriters know exactly how to sell with words….

8 Habits Of Conversion-Focused Copywriters

Most people write copy by following their instincts, listening to advice and soaking up conventional wisdom. But this will only get you so far. To get the best results you must test ideas, both conventional and unconventional, and see what works. In…

The Sexy Hidden Secrets of Persuasive Writing

When you think of persuasive copy, you might think of content that’s loud – red headlines, bold yellow highlighters and a mammoth-sized guarantee plunked right in the middle of the page, proclaiming the awesomeness of the product or service. It’s…

18 Reasons Why You Need to Read Copyblogger

Copyblogger, which started back in January of 2006, is a wealth of information useful to any marketer or content creator. If you’re not reading it, you’re missing out on a tool that should be in the arsenal of anyone who…

David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion…

The 5 Laws of Working with Creative Prima Donnas

You’ve seen the type: They’re those designers, writers and marketing consultants who have their own ideas about how everything should be done. Oh, sure, they listen to your instructions, but you can tell they secretly think you’re an idiot. If you insist on…

10 Lies Freelance Copywriters Like to Tell You

Could it really be possible that some freelance writers would lie to you, saying whatever it takes to snag your business, justify their exorbitant fees, and turn you into a submissive client who does whatever they tell you? Well… yeah. It’s sad,…