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Archive for ‘Copywriting’

The Sexy Hidden Secrets of Persuasive Writing

When you think of persuasive copy, you might think of content that’s loud – red headlines, bold yellow highlighters and a mammoth-sized guarantee plunked right in the middle of the page, proclaiming the awesomeness of the product or service. It’s…

18 Reasons Why You Need to Read Copyblogger

Copyblogger, which started back in January of 2006, is a wealth of information useful to any marketer or content creator. If you’re not reading it, you’re missing out on a tool that should be in the arsenal of anyone who…

David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion…

The 5 Laws of Working with Creative Prima Donnas

You’ve seen the type: They’re those designers, writers and marketing consultants who have their own ideas about how everything should be done. Oh, sure, they listen to your instructions, but you can tell they secretly think you’re an idiot. If you insist on…

10 Lies Freelance Copywriters Like to Tell You

Could it really be possible that some freelance writers would lie to you, saying whatever it takes to snag your business, justify their exorbitant fees, and turn you into a submissive client who does whatever they tell you? Well… yeah. It’s sad,…