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Archive for ‘E-Commerce’

Hit a Growth Plateau? Use These 9 Ecommerce Strategies

Every ecommerce company hits it now and then. It’s the dreaded plateau, or worse, the sales slump. Such plateaus make investors anxious, they cause CEOs to have mid-life crises, and they often result in major turnover. You obviously don’t want this tragedy to…

The Art of eCommerce Upselling

Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in…

5 Ways to Make Your Shipping More Brandable

We devote a lot of attention around here to service-based companies, but figured it was well past time to give product suppliers some love too. After all, getting products to your shoppers’ doors is all about the destination, and if you…

5 Simple Ways to Increase LTV for an Ecommerce Business

In the ecommerce business, you can pick all kinds of numbers by which to judge and analyze your business. You can calculate visitors, bounce rates, CTRs, conversion rates, and micro-conversion rates — all of which are important. But there’s another metric, the…

A Five-Step Guide to Competing with Amazon

Think you can’t compete with Amazon? Think again. Competing with Amazon is possible. I’m not saying you can topple the ecommerce giant from her throne, but you can certainly rank for keywords, sell awesome stuff, and not get absolutely destroyed by them. I want…

6 Ways to Keep Sales High After the Holiday Spike

Every year, something horrible happens to most ecommerce sites. After the spike in holiday sales — right around the first of January — everything comes spiraling downward. Worse, people start returning things. Returns create a huge logistical mess, especially if you’re…

20 Ways to Reward Repeat Visitors on Your Ecommerce Site

Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Great ecommerce sites reward their recurrent visitors. They influence thousands and get the pick…

How to Salvage an Online Sale When All Hope Seems Lost

You’ve done everything right. Your offer is irresistible and your conversion funnels are in place. But people still aren’t buying. Before you tear apart your split tests and start micro-analyzing your analytics take a look at this one key difference that…

How to Make “Free Shipping” Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not careful. So, how do you make free shipping profitable? In this article, I’ll review four simple tests that any e-commerce store owner can…

Pain: The Missing Ingredient in Ecommerce

Don’t let the title put you off. Pain is actually a good thing, especially in an ecommerce setting. Pain can help move a customer to action. Pain can create a sense of relief in a customer. Pain can tighten the conversion funnel. Pain can improve…

How to Stop Potential Customers from Comparison Shopping

Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem is comparison shopping. Think about the last time you were considering a purchase. You probably checked out several different places in order to…

How to Improve Your Customers’ Checkout Experience Today

Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. In this webinar,…

An Introduction to Analytics for Ecommerce Websites

The online marketing space is in constant shift as new technologies, services, and marketing tactics gain popularity and become the new standard. Online store owners are one of the many different segments affected by these constant evolutions. In order for these…

The Next Generation of eCommerce

In business, the products that have the best user experience usually end up winning. The products that are so intuitive that you don’t need to open up a manual to learn how to operate it. The ones that create the least…

Infographic: The Online Path to Purchase

Competition in the eCommerce space is getting more fierce. It’s a saturated market, with thousands of stores offering the same products for about the same price. This makes differentiation tough, as features like free or flat rate shipping have become the…

25 Ways to Make Your First Online Sale

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However,…

How to Approach A/B Testing for Mobile Commerce

You know that Amazon and Facebook never settle for one awesome website design. In fact, how would Facebook look today if not for iteration? Without a doubt, iterative design and A/B testing have done wonders for websites in recent years. Now, it…

Has the Day Arrived for Real-Time “See-Commerce” ?

In the horse race of e-commerce, the blinders are coming off thanks to new digital platforms that combine live video, social media, and financial transactions. E-commerce transactions via webcam, also known as “see-commerce,” allow online companies to conduct business face-to-face via…