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Archive for ‘E-Commerce’

How Voice Apps will Change E-Commerce Forever

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked…

5 Post-Purchase Email Campaign Tactics Worth Trying

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important…

11 Customer-Centric Ways to Grow Your Ecommerce Revenue

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. As ecommerce marketers, knowing what to prioritize…

How 4 Major Retailers are Using Big Data

When it comes to Big Data, it’s not how much you have — it’s what you do with it that counts. We all know that major companies like Amazon, Uber and Netflix use big data to drive everything from new product…

5 Data-Driven Strategies to Earn Sales in a Saturated Market

You’re not alone. In a saturated market, your e-commerce business is constantly competing to distinguish itself from other companies. It’s especially difficult when these businesses offer the same promotions to similar audiences. You may sell the same types of products like your…

How to Create Urgency to Fuel E-Commerce Sales

Swift action. Our marketing and sales teams dream of prospects who see our product, know they want it, and then buy without hesitation. We all know that’s an anomaly. Most sales require your team to nurture the customer relationship and even demo the…

The Complete Guide to Website Push Notifications for E-commerce

Website push notifications are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications (notifications sent by a mobile app that land in your notification tray) except that they work…

Hit a Growth Plateau? Use These 9 Ecommerce Strategies

Every ecommerce company hits it now and then. It’s the dreaded plateau, or worse, the sales slump. Such plateaus make investors anxious, they cause CEOs to have mid-life crises, and they often result in major turnover. You obviously don’t want this tragedy to…

The Art of eCommerce Upselling

Let me ask you two questions: is ecommerce a new and better way of doing business? And, is ecommerce better than offline shopping? For many “experts” (such as investors and journalists), it is. However, I disagree. Ecommerce is exactly the same as doing business in…

5 Ways to Make Your Shipping More Brandable

Note: Kissmetrics does not provide custom shipping boxes. If you’re looking to buy shipping boxes, check out Packlane. We devote a lot of attention around here to service-based companies, but figured it was well past time to give product suppliers some…

5 Simple Ways to Increase LTV for an Ecommerce Business

In the ecommerce business, you can pick all kinds of numbers by which to judge and analyze your business. You can calculate visitors, bounce rates, CTRs, conversion rates, and micro-conversion rates — all of which are important. But there’s another metric, the…

A Five-Step Guide to Competing with Amazon

Think you can’t compete with Amazon? Think again. Competing with Amazon is possible. I’m not saying you can topple the ecommerce giant from her throne, but you can certainly rank for keywords, sell awesome stuff, and not get absolutely destroyed by them. I want…

6 Ways to Keep Sales High After the Holiday Spike

Every year, something horrible happens to most ecommerce sites. After the spike in holiday sales — right around the first of January — everything comes spiraling downward. Worse, people start returning things. Returns create a huge logistical mess, especially if you’re…

20 Ways to Reward Repeat Visitors on Your Ecommerce Site

Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Great ecommerce sites reward their recurrent visitors. They influence thousands and get the pick…

How to Salvage an Online Sale When All Hope Seems Lost

You’ve done everything right. Your offer is irresistible and your conversion funnels are in place. But people still aren’t buying. Before you tear apart your split tests and start micro-analyzing your analytics take a look at this one key difference that…

How to Make “Free Shipping” Profitable

Offering free shipping will improve your conversion rate. Guaranteed! But, it also can kill your profit margins if you’re not careful. So, how do you make free shipping profitable? In this article, I’ll review four simple tests that any e-commerce store owner can…

Pain: The Missing Ingredient in Ecommerce

Don’t let the title put you off. Pain is actually a good thing, especially in an ecommerce setting. Pain can help move a customer to action. Pain can create a sense of relief in a customer. Pain can tighten the conversion funnel. Pain can improve…

How to Stop Potential Customers from Comparison Shopping

Every business owner, online or offline, suffers from a problem that decreases sales, narrows margins, and reduces revenues. The problem is comparison shopping. Think about the last time you were considering a purchase. You probably checked out several different places in order to…