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Archive for ‘E-Commerce’

Seven Tips for Creating Killer Product Pages

If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. This is not new information. Everyone knows that successful product pages are important…

Box It Up – The Rise of Subscription Commerce

Subscription based ecommerce businesses (“subcom” for short) are on the rise. In a typical situation, a subcom business will send their customers (“the subscribers”) a box full of products on a regular basis. Very often these businesses try to attract customers…

What Google’s Nexus One Can Teach Us about E-Commerce

The Nexus One might be Google’s most extraordinary flop yet. The phone itself was great, with excellent hardware and functionality, but the e-commerce strategy Google attempted to employ failed miserably, with their online store closing less than eight months after opening. But as…