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Archive for ‘Email marketing’

How to Include Video in Your Email Marketing

No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers. Approximately half of…

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be…

How to Crack the Email Deliverability Code

According to ReturnPath’s 2013 email benchmark survey – 22% of opt-in emails aren’t reaching subscribers’ inboxes. And while that number is down from the 28% of the previous year – it still demonstrates that nearly a quarter of messages…

Achieving Engagement with Email Marketing

One of the biggest challenges facing marketers is achieving engagement with email marketing. Obtaining someone’s email address is an awesome privilege, but getting that person to open an email can be an impossible task. In this post, we’ll be discussing three steps…

How to Grow Your Email List to 5 Digits and Beyond

Email is a proven method for reaching prospects and cultivating long-term relationships with customers. You probably know it has one of the highest ROIs across online marketing channels, especially when used in tandem with social and search. Plus, email provides greater…

How to Keep Email Marketing Manageable

In 2012, US companies spent about $64 billion on TV advertisements, $34 billion on print ads, and $39 billion on internet ads. How much did they spend on email marketing? Forrester estimates about $1.5 billion. Yet, it could be argued that…

5 Email Marketing Lessons From The Obama Campaign

Politics is a subject that often gets a lot of people riled up… Fortunately, we’re here to talk about email marketing! President Barack Obama has been noted as one of the most “connected” politicians of his age, embracing social media and email…

Rethinking Email Marketing

With companies caught up in social media, it can be easy to forget about email marketing. Email marketing gives companies a unique channel to broadcast their company and content. However, not all companies execute email marketing correctly. One of the biggest mistakes…

How to Avoid the SPAM Folder in 10 Easy Steps

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade our mailboxes. This war has heavy casualties in the form of “false positives”—legitimate commercial emails mistakenly routed by spam filters to bulk folders. If…

10 Effective Ways to Get More Email List Subscribers

Savvy online marketers will tell you “the money’s in the list!” but that’s not entirely true. What they should be saying is that the money’s in the quality of the list, rather than the quantity of subscribers. Lists with…

A Beginner’s Guide to Successful Email Marketing

“You’ve got mail.” Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web. Although…