Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Entrepreneurship’

Why Entrepreneurs Cannot Ignore Their Company’s Brand

“Branding” “Our brand is strong” “Brand equity” “Our brand is admired around the world” These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But…

Where Does Analytics Fit Into Your Customer Experience?

Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.” Examining the data offers…

How to Recover From a Failed Product Launch

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into…

The Advanced Guide to Startup PR

It’s no secret that in order to grow, your startup requires effective promotion – and there are few things that will give your company the boost it needs as effectively as press coverage. Here’s why: PR converts. In fact, it generates…

3 Marketing Hacks for the Struggling Startup

Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to be said about the raw power of a brilliant marketing hack. When…

Driving SaaS Growth With Customer Success

A business cannot survive without loyal customers. SaaS companies depend on recurring customers. Ecommerce companies need repeat purchase customers. Consumer internet companies need visitors to keep coming back on a routine basis. Happy customers are loyal customers. That’s why within many…

How to Build a Growth Machine

There’s one important thing we have to get out of the way: Growth has nothing to do with tactics; it has everything to do with process. So says Brian Balfour, VP of Growth at Hubspot. You hear all the time about X…

How to Brand Yourself as a Thought Leader

I get emails like the following almost every day from people who are working as employees in companies and want to become prominent thought leaders: “Lucas, I love your blog posts and how you are always out there helping others. But I’m…

How 9 SaaS Companies Hacked Their Growth

I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might just build several more and put growth hacking to work again. Traditional growth methods don’t work like they used to. I would argue…

How We Signed Up 4,400 B2B Customers in 30 days

This post is by Justin Butlion of Yotpo. In this post he describes how Yotpo was able to sign up over 4,000 customers in one month. Justin discusses his key methodology for acquiring customers (which are e-commerce businesses) as well as…

Should You Hire an In-House Developer or Outsource Overseas?

Many entrepreneurs praise the merits of outsourcing development work overseas, while others have sworn off due to horrible experiences. Should you outsource development overseas or hire a developer for your team? The Benefits of Outsourcing Overseas Cost – Obviously, the cost of labor…

Business Lessons from American Express CEO Ken Chenault

If you’re looking for advice on business, management, leadership, and personal development, one person you will want to consult is former American Express CEO, Ken Chenault. Regardless of which industry you’re in, he can provide some excellent advice. Chenault has decades of…

LinkedIn Founder Reid Hoffman’s Advice for Entrepreneurs

Margaret Thatcher once said, “There is no such thing as society. There are individual men and women, and there are families.” Reid Hoffman, social networker and co-founder of LinkedIn, might respectfully disagree. Hoffman believes that society and communities are real and…

10 Lessons on Leadership (Poster)

Leadership is a lifelong learning process. Every great leader always looks for ways to improve. No one ever wakes up and says, “I know everything there is to know about leadership. I’m a perfect leader.” Leadership can be especially challenging for entrepreneurs….

Business Lessons From Mega-Entrepreneur Richard Branson

Like many entrepreneurs, Richard Branson loves creating things. He sees problems in the world and provides solutions. But unlike others, he has established many different businesses. In fact, in his 40+ years as an entrepreneur, he has developed over 100 brands. Branson…

How to Prevent Employee Burnout

We all know what burnout looks like. It’s the stressed-out manager who proclaims they’ve “had it” and books the next flight to Cancun. The start-up co-founder working 130 hour weeks who claims he “can’t take all this bullsh*t anymore” and goes…

The 4 Elements That Make Great Company Culture

“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” – Howard Stevenson Culture. It’s probably a word you hear often if you follow blogs on entrepreneurship or read articles on business and management. But what is it…

Why More Features Doesn’t Mean More Success

Instagram: Bought for $1 billion, over 700 million users Dropbox: Worth $12 billion, over 500 million users Foursquare: Worth $760 million, 25 million users Twitter: Worth $20 billion, more than 300 million users What do all of these…

How to Use a Single Metric to Run Your Startup

Collecting data is easy. There are lots of tools out there and ways to gather data about everything that’s happening with your business, from lead generation through to customer satisfaction. But what are we supposed to do with all that data? How…

The Ultimate Guide to Startup Marketing

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup…