Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Entrepreneurship’

Why Entrepreneurs Cannot Ignore Their Company’s Brand

“Branding” “Our brand is strong” “Brand equity” “Our brand is admired around the world” These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But…

Where Does Analytics Fit Into Your Customer Experience?

Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.” Examining the data offers…

How to Recover From a Failed Product Launch

Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into…

Extreme Leadership: The Need for Speed

In this era of extreme digital marketing, leading an organization isn’t too different from competitive mountain biking. Here are a few key tips to keep in mind to help you make it over the finish line successfully without getting bashed up on…

The Advanced Guide to Startup PR

It’s no secret that in order to grow, your startup requires effective promotion – and there are few things that will give your company the boost it needs as effectively as press coverage. Here’s why: PR converts. In fact, it generates…

The Secret of Perfect Workplace Culture

Fresh sushi, made in front of you? Really? Have you felt the twinge of envy when the rumor goes around about what’s on the menu at Google this week? Have you thought, “If we do that, then we’ll have ‘enviable culture’…

How to Keep Zombies Out of Your Office

The statistics read like the script for a horror film: 70% of employees are disengaged at work. The working dead haggardly hack away at their computers and drag their lifeless bodies through the motions. We are experiencing an epidemic of toxic…

The Beginner’s Guide to Customer Feedback

Are you struggling to come up with your next blog post? Your next email? Your next product? Your next event? If so, you need to start getting some inspiration. And one great source of inspiration that will be most valuable to your…

3 Marketing Hacks for the Struggling Startup

Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to be said about the raw power of a brilliant marketing hack. When…

Driving SaaS Growth With Customer Success

A business cannot survive without loyal customers. SaaS companies depend on recurring customers. Ecommerce companies need repeat purchase customers. Consumer internet companies need visitors to keep coming back on a routine basis. Happy customers are loyal customers. That’s why within many…

How to Build a Growth Machine

There’s one important thing we have to get out of the way: Growth has nothing to do with tactics; it has everything to do with process. So says Brian Balfour, VP of Growth at Hubspot. You hear all the time about X…

How to Get Your First $1 Million in Sales

Tyler Bosmeny is the co-founder and CEO of Clever, which is a fast growing company in the education space. He recently gave a talk at Sam Altman’s How to Start a Startup class at Stanford University describing how…

How to Measure the ROI of Company Culture

Company culture often gets a bad rap for being the soft, ethereal aspect of a business enterprise. But, there is much more to it than birthday parties and motivational posters. How you choose to create and maintain your culture and treat…

How 9 SaaS Companies Hacked Their Growth

I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might just build several more and put growth hacking to work again. Traditional growth methods don’t work like they used to. I would argue…

How to Foster Innovation

Innovate or die. It’s a common phrase thrown around in the business world. And for the most part it is true. The companies that innovate on the right things are the ones with sustained success. If some companies don’t innovate, small disruptive…

How Did LeadPages go From 0 to 15,000 Customers in 12 Months?

Launched in January 2013, LeadPages has gained over 16,000 paying customers. Hitting a $3.5 million run rate the first nine months after launching, they are growing at about 20% month-over-month (compound growth). The tips and tactics Tim Paige, Conversion Educator at LeadPages,…