Archive for ‘Facebook’

What Types of Posts Get Shared the Most on Facebook?

As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming. One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business…

How Facebook Advertising is Changing with Open Graph

As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in…

Entrepreneurial Lessons from Mark Zuckerberg

Bring up Mark Zuckerberg in conversation and you’ll hear a narrow range of conversational topics. People discuss his young age, wealth, Facebook’s early days, or his clothing choices. But what gets lost is his entrepreneurial abilities. Zuckerberg is a great CEO….

The Startup’s Guide to Facebook Fan Pages

In spite of their IPO flop, Facebook is still a powerhouse. It can help you attract and drive a ton of traffic to your website, create a loyal community and build a profitable brand. In other words, Facebook should be part…

A Deep Dive Into Facebook Advertising

As a savvy internet user you might think no one clicks on Facebook ads. Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your ads? More importantly, how do you get them…

An In-Depth Look at The Science of Facebook Timing

Every good marketer wants to know – when’s the best time to post on Facebook? Luckily, analytics gurus and social media mavens alike have jumped on the question – and they’ve found some interesting answers. For example – according to Hubspot’s…

8 Surefire Ways To Increase Engagement Facebook

According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Facebook is simple, you update your wall and people will flock to…

A Beginner’s Guide to Facebook Insights

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active…

Ascending Facebook News Feeds

When you go on Facebook, you may commonly see the same people always get on the top of your news feed. You may think, “Why is this? Are they just lucky? Is it because they have more friends than everybody else?” You…

Facebook: Dissecting The IPO (Infographic)

This infographic displays the transfer of share ownership after Facebook goes IPO. We also take a look at some of Facebook’s astounding numbers surrounding their recent performance as a social networking giant. View an enlarged version of this Infographic »

6 Tools Social Media Experts Use to Update Facebook Pages

One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page. While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer…

28 Things You Need To Know About The New Facebook Pages

The new Facebook pages design with Timeline have arrived. Regardless of whether you like it or not, the changes are coming – it is best to prepare for them as soon as possible so your Timeline will be ready to shine….

Facebook: The Power of “Like” Marketing

A great feature of Facebook is that the messages you send have the potential to spread not just to fans but to friends of fans—known as the “multiplier effect.” Not only does this “multiplier effect” have the ability to spread marketing…

7 Sneaky Ways to Use Facebook to Spy on Your Competition

Previously on KISSmetrics, I covered the art of 7 sneaky ways to use Twitter to spy on your competition. I don’t really consider it spying so much as simply competitor research, but spying makes it more James Bond-like. …

Facebook for Websites: Social Plugins for Your Blog and Business

Facebook offers webmasters and bloggers a lot of options for integrating their platform onto websites. Consider the number of users that are logging into Facebook on a daily basis and staying logged in throughout the day while perusing the Internet. …

Pet Society’s Greetings Card Competition

If you play Playfish’s Pet Society, you may have noticed a link in the sidebar for the “Pet Society Greetings Card Competition“. Here is the letter that was posted on the Pet Society Forum from the Mayor of Pet…

An In-depth Look: Playfish

This is part of a series of posts that will take an in-depth look at various games and applications in an effort to examine what has led to their success or, in some cases, failure. Playfish is a company that has…

Successful Facebook Applications Use Cross-Promotion

There is some debate as to whether or not cross-promotion is an effective technique for acquiring new users. Bret on Social Games asked the question “Does Cross-Promoting a Game Work?” back in June and came to the conclusion that…

Successful Facebook Applications Use Calls to Action

In a previous post, we discussed using Calls To Action (CTA’s) within notifications, however, some application developers are using CTA’s in other ways within their applications. Matt Davies of Fadtastic defines a CTA as: “…a section of text which…

50 Resources for Facebook Application Developers

Note this post is from 2008 so many of the links are broken. If you’re interested in writing an updated post please contact Sean Work. Developing a successful Facebook application isn’t an easy task. If you’re just getting started or you’re…

An In-depth Look: Mob Wars

This is part of a series of posts that will take an in-depth look at various games and applications in an effort to examine what has led to their success or, in some cases, failure. Mob Wars is a wildly popular…

The Art of Gifting within Facebook Applications

Most Facebook applications provide a way to send invitations to your friends in an effort to gain new users. Generally this means users have to click on an “Invite” link/button, choose which friends they want to invite and then send the…