Google Analytics tells you what's happening. KISSmetrics tells you who's doing it.

Archive for ‘Facebook’

Should You Delete Your Business Facebook Page?

A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users…

How To Keep It Personal With Facebook Ads

Most commentators agree that Facebook Ads can be fantastic for creating buzz but not for increasing conversions. I would like to convince you that by treating Facebook Ads differently from other forms of marketing, you can greatly increase your conversion rate…

How to Create Custom Audiences in Facebook

Using Facebook ads to drive actual sales and results is no longer a myth, but are you making the most of what Facebook has to offer? In this webinar, Driftrock Growth Manager Gabi Barbosa discusses Facebook’s most powerful targeting option:…

What Types of Posts Get Shared the Most on Facebook?

As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming. One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business…

How Facebook Advertising is Changing with Open Graph

As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in…

Entrepreneurial Lessons from Mark Zuckerberg

Bring up Mark Zuckerberg in conversation and you’ll hear a narrow range of conversational topics. People discuss his young age, wealth, Facebook’s early days, or his clothing choices. But what gets lost is his entrepreneurial abilities. Zuckerberg is a great CEO….

The Startup’s Guide to Facebook Fan Pages

In spite of their IPO flop, Facebook is still a powerhouse. It can help you attract and drive a ton of traffic to your website, create a loyal community and build a profitable brand. In other words, Facebook should be part…

A Deep Dive Into Facebook Advertising

As a savvy internet user you might think no one clicks on Facebook ads. Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your ads? More importantly, how do you get them…

An In-Depth Look at The Science of Facebook Timing

Every good marketer wants to know – when’s the best time to post on Facebook? Luckily, analytics gurus and social media mavens alike have jumped on the question – and they’ve found some interesting answers. For example – according to Hubspot’s…

8 Surefire Ways To Increase Engagement Facebook

According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Facebook is simple, you update your wall and people will flock to…

A Beginner’s Guide to Facebook Insights

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active…

Ascending Facebook News Feeds

When you go on Facebook, you may commonly see the same people always get on the top of your news feed. You may think, “Why is this? Are they just lucky? Is it because they have more friends than everybody else?” You…

Facebook: Dissecting The IPO (Infographic)

This infographic displays the transfer of share ownership after Facebook goes IPO. We also take a look at some of Facebook’s astounding numbers surrounding their recent performance as a social networking giant. View an enlarged version of this Infographic »

Facebook: The Power of “Like” Marketing

A great feature of Facebook is that the messages you send have the potential to spread not just to fans but to friends of fans—known as the “multiplier effect.” Not only does this “multiplier effect” have the ability to spread marketing…

An In-depth Look: Playfish

This is part of a series of posts that will take an in-depth look at various games and applications in an effort to examine what has led to their success or, in some cases, failure. Playfish is a company that has…

Successful Facebook Applications Use Calls to Action

In a previous post, we discussed using Calls To Action (CTA’s) within notifications, however, some application developers are using CTA’s in other ways within their applications. Matt Davies of Fadtastic defines a CTA as: “…a section of text which…

50 Resources for Facebook Application Developers

Note this post is from 2008 so many of the links are broken. If you’re interested in writing an updated post please contact Sean Work. Developing a successful Facebook application isn’t an easy task. If you’re just getting started or you’re…

An In-depth Look: Mob Wars

This is part of a series of posts that will take an in-depth look at various games and applications in an effort to examine what has led to their success or, in some cases, failure. Mob Wars is a wildly popular…

The Art of Gifting within Facebook Applications

Most Facebook applications provide a way to send invitations to your friends in an effort to gain new users. Generally this means users have to click on an “Invite” link/button, choose which friends they want to invite and then send the…