Archive for ‘Infographics’

Infographic: SaaS Operating Metrics Uncovered

Expansion-stage SaaS companies have an overarching goal to grow very fast and achieve sustainable profitability. Understanding the operating metrics behind other expansion-stage SaaS companies can help them form an optimal economic model. With that in mind, OpenView Venture Partners recently…

Video Infographic: Your Brain on Visualization

Infographics are probably the most difficult arm of content marketing to tackle. Not only is coming up with a concept difficult and time consuming, you also have to have a great designer or design team available to make them look great….

Infographic: Crossing the Digital Divide

We’ve seen this coming for quite some time, but now we’re here. 2013 marks the first year U.S. adults spent more time viewing media on digital devices – more than any other form. It appears that print, radio and even television…

How Do Colors Affect Purchases? The Video

A couple of years ago we released an infographic called How Do Colors Affect Purchases? Since then, it has become wildly successful because it provides readers with a lot of valuable information they can use when choosing colors for websites,…

19 Warning Signs Your Infographic Stinks

It sounds so good. You create an infographic. It drives traffic. Builds links. Raises brand awareness. Unfortunately, it doesn’t always work like that. Many infographics are languishing in the dark corners of the web. Ignored. Lonely. What can you do to avoid that fate? How…

Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same. Click on the infographic below to view a larger version:

Infographic: How Mobile is Changing Business

More people are shopping on mobile devices than ever before. Is your business prepared to satisfy these mobile bound customers? Click on the infographic below to view a larger version: View an enlarged version of this infographic » Click here to…

The Interconnected World of Growth Hackers

When startups are ready to scale, one challenge that often crops up is finding the right person to lead the growth charge. Stage right: the growth hacker. A good growth hacker has a burning desire to connect a target market with…

Instagram By The Numbers (Infographic)

Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups’ blazing success. View an enlarged version of this infographic » Click here to download a .pdf version of this infographic. Want to display this infographic…

How To Calculate Lifetime Value – The Infographic

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover…

The Evolution of Web Design

Can you believe that the first published website is already 20 years old? Web design has come a long way since the first website was published by Tim Berners-Lee in 1991. This infographic is a peek at the evolutionary tale…

The Downtime Survival Guide

Let’s be honest. Website downtime can infuriate us. And according to some, downtime can do much worse. It can affect user confidence, loyalty and ultimately eat into your bottom line. How can we dodge the fail whale? While we answer it,…

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been…

How Online Marketing Drives Offline Success

Social Media is key for businesses small and large when using the Internet to drive success to their brick and mortar businesses. Considering the fact that brick and mortar retail businesses have been hit hard over the past few years, implementing…

Who Likes What: Social Media By Demographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords…

Do Your Users Have Shopping Cart Abandonment Issues?

Everyone loves a good deal, and shopping comparison and coupon sites have made it easier than ever. If you’re like most people, the minute you see a better deal on the item you wanted to buy, you effectively leave your…

Bounce Rate Demystified

If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s…

How do colors affect purchases?

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it…