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Archive for ‘Launch Strategies’

How to Keep Zombies Out of Your Office

The statistics read like the script for a horror film: 70% of employees are disengaged at work. The working dead haggardly hack away at their computers and drag their lifeless bodies through the motions. We are experiencing an epidemic of toxic…

The Beginner’s Guide to Customer Feedback

Are you struggling to come up with your next blog post? Your next email? Your next product? Your next event? If so, you need to start getting some inspiration. And one great source of inspiration that will be most valuable to your…

3 Marketing Hacks for the Struggling Startup

Growth hacking is the biggest “easier said than done” of all time. Just because something is a “hack” doesn’t make it any easier, simpler, or worry-free. Still, there’s something to be said about the raw power of a brilliant marketing hack. When…

Driving SaaS Growth With Customer Success

A business cannot survive without loyal customers. SaaS companies depend on recurring customers. Ecommerce companies need repeat purchase customers. Consumer internet companies need visitors to keep coming back on a routine basis. Happy customers are loyal customers. That’s why within many…

How to Build a Growth Machine

There’s one important thing we have to get out of the way: Growth has nothing to do with tactics; it has everything to do with process. So says Brian Balfour, VP of Growth at Hubspot. You hear all the time about X…

Turning User Feedback Into Growth

Being responsive to the feedback of customers is the key to unlocking the growth of a business. But not all feedback is created equal. Some feedback is important at a certain stage, while other feedback is important at another stage.

How to Get Your First $1 Million in Sales

Tyler Bosmeny is the co-founder and CEO of Clever, which is a fast growing company in the education space. He recently gave a talk at Sam Altman’s How to Start a Startup class at Stanford University describing how…

How to Measure the ROI of Company Culture

Company culture often gets a bad rap for being the soft, ethereal aspect of a business enterprise. But, there is much more to it than birthday parties and motivational posters. How you choose to create and maintain your culture and treat…

How 9 SaaS Companies Hacked Their Growth

I’m a huge fan of growth hacking. I’ve built several companies on the principles of growth hacking. Heck, I might just build several more and put growth hacking to work again. Traditional growth methods don’t work like they used to. I…

6 Advanced Steps for Doubling Your Activation Rate

Imagine you’re living the marketer’s dream. You’re acquiring hundreds, even thousands, of customers every day because your product and marketing are just that awesome. Your team, spouse (or Tinder match), and family are excited as your company gets more valuable by the…

How Did LeadPages go From 0 to 15,000 Customers in 12 Months?

Launched in January 2013, LeadPages has gained over 16,000 paying customers. Hitting a $3.5 million run rate the first nine months after launching, they are growing at about 20% month-over-month (compound growth). The tips and tactics Tim Paige, Conversion Educator at LeadPages,…

How We Signed Up 4,400 B2B Customers in 30 days

This post is by Justin Butlion of Yotpo. In this post he describes how Yotpo was able to sign up over 4,000 customers in one month. Justin discusses his key methodology for acquiring customers (which are e-commerce businesses) as well as…

Should You Hire an In-House Developer or Outsource Overseas?

Many entrepreneurs praise the merits of outsourcing development work overseas, while others have sworn off due to horrible experiences. Should you outsource development overseas or hire a developer for your team? The Benefits of Outsourcing Overseas Cost – Obviously, the cost of labor…

How NOT to Lose SaaS Sales

When should you follow up with online prospects? For example, if you run a SaaS business that demos products, how quickly should you follow up with customers who ask for a demo? In the first five minutes? Within the hour? Within a week?…

Business Lessons from American Express CEO Ken Chenault

If you’re looking for advice on business, management, leadership, and personal development, one person you will want to consult is American Express CEO, Ken Chenault. Regardless of which industry you’re in, he can provide some excellent advice. Chenault has decades of experience,…

How to Excel at the Subscription Economy

The term “subscription economy” refers to the business of offering subscriptions to consumers. For some companies, their entire business relies on a subscription business model. Examples of these include Netflix, Spotify, Zipcar, and all SaaS companies. Others companies offer subscriptions in addition…

LinkedIn Founder Reid Hoffman’s Advice for Entrepreneurs

Margaret Thatcher once said, “There is no such thing as society. There are individual men and women, and there are families.” Reid Hoffman, social networker and co-founder of LinkedIn, might respectfully disagree. Hoffman believes that society and communities are real and…