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Archive for ‘Launch Strategies’

How to Prevent Employee Burnout

We all know what burnout looks like. It’s the stressed-out manager who proclaims they’ve “had it” and books the next flight to Cancun. The start-up co-founder working 130 hour weeks who claims he “can’t take all this bullsh*t anymore” and goes…

The 4 Elements That Make Great Company Culture

“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” - Howard Stevenson Culture. It’s probably a word you hear often if you follow blogs on entrepreneurship or read articles on business and management. But what is it…

What Startups Can Learn From Netflix

Netflix co-founder and CEO, Reed Hastings, launched Netflix in 1997 out of a personal frustration with late fees. Now, 16 years later, late fees for movies are obsolete and Netflix’s UVP has changed in accordance with the times. Today, it’s…

The Ultimate Guide to Startup Marketing

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup…

What Startups Can Learn From Quora

Being an early Facebook executive must have been quite a job. Working for a fast growing company, changing the world, tackling interesting challenges, making big product decisions, and all the while working with Mark Zuckerberg every day. Not too bad. It’s…

What Startups Can Learn From Instagram

You may have heard that Instagram recently sold for $1 billion. How can a photo sharing iPhone app be worth 23x more than Kodak? Instagram is a simple and elegant app, but simple and elegant doesn’t lead to a $1 billion…

What Startups Can Learn From Pinterest

You likely don’t need to be reminded about Pinterest’s astounding growth. They’re not an overnight success and there doesn’t appear to be any magic to Pinterest. There’s no special technology that gives it an advantage & no new revolutionary marketing…

6 Mistakes That Will Kill Your Product Launch

Over the past 10 years I’ve created many businesses. If you looked at my business life on a timeline you would see that my first few businesses didn’t do too well, however, as the years went on I slowly became more…

If It’s Worth Doing, It’s Worth Stealing

How the Internet has created a culture of plagiarism, why it’s a good thing—and the secret to copying and being copied without going under. In September of 1993, version 1 of the program dubbed “the Internet’s killer app” was released. It…

What Google’s Nexus One Can Teach Us about E-Commerce

The Nexus One might be Google’s most extraordinary flop yet. The phone itself was great, with excellent hardware and functionality, but the e-commerce strategy Google attempted to employ failed miserably, with their online store closing less than eight months after opening. But as…

Are you viral?

Have you found it hard to make your website viral? We have had this pain for years, which is why we decided to create Product Planner. So what’s Product Planner? Product Planner was born out of the need to…