Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Marketing’

Getting Started with Automated Email Marketing

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come…

Getting Started with Behavioral Email Marketing

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of…

When ‘Fear’ Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In…

5 Customer Activation Emails to Add to Your Funnel

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on…

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty) krēāˈtivədē noun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation….

The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work because it was solid and had a really high likelihood…

3 Unusual Tactics For Making Your Testimonials More Persuasive

I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid unbelievable, over-the-top praise Those are all fine tips to follow, but they’re really just starting points. Optimizing your social proof…

6 Advanced B2B Lead Conversion Tracking Methods

One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this month?” Fair question. For B2B marketers who work with lead generation and conversion tracking, the answer beyond “great” may be tricky…

The Power of Direct Mail in the Digital Age

For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and creative…

95% Of Your Churn Should be Ignored. Here’s Why

When it comes to customer dissatisfaction, Spirit Airlines has consistently been the forerunner in the airline industry. Even in the recent travel report published by the American Customer Satisfaction Index it had the lowest score, much below the average…

4 Ways Disruptive Marketing is Winning Over Customers

Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast…

Creating an Indispensable Welcome Email (Infographic)

More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email. This marketing campaign must-have generates, on average, 33% more engagement with your brand than your average email marketing campaign. Are you forgetting about…

How to Create a Growth Hacking Framework

Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a few of the tactics you’ll read if you Google “growth hacking.” Don’t worry if you haven’t heard of them before. You don’t…