Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Marketing’

6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But…

25 Sales Questions to Qualify Your Leads Faster

You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t…

5 Ways to Create a Brand Logo For Your Company in Just Minutes

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. No matter what size your business is, branding creates trust. A strong brand creates instant recognition in the marketplace, especially amongst your customers. The bigger you build…

8 Surprising Marketing Predictions for 2018

Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad…

Why Your Team Needs a Growth Manager

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help…

The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work because it was solid and had a really high likelihood…

6 Advanced B2B Lead Conversion Tracking Methods

One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this month?” Fair question. For B2B marketers who work with lead generation and conversion tracking, the answer beyond “great” may be tricky…

The Power of Direct Mail in the Digital Age

For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and creative…

4 Ways Disruptive Marketing is Winning Over Customers

Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast…

How to Create Value in Competitive B2B Markets

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers buy value – in the form of convenience, simplicity or integration. But what exactly is value and is it something that…

How to Localize Your Marketing Campaigns to Increase Conversions

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and cities. Brands must connect with consumers on their playing fields. And that means understanding people’s languages, cultures, and traditions. Marketing with location at the…

Customer Data: The Solution to Lead Generation

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We want qualified leads that move effortlessly throughout the sales cycle. But the problem lies in our preparation. Some of us just don’t have…

Which Lead Generation Tactics Get the Best Results?

When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent the notion that they’re simply “numbers in a database somewhere”. With that in mind, Ascend2 conducted research…

23 Must-Have Tools for Your Marketing Stack

It’s time to upgrade your SaaS marketing team. With the right tools, your staff has the opportunity to acquire new users, offer quality customer service, and boost retention rates. However, some businesses shy away from experimenting with new tools. “New technology can be scary,…

Which Marketing Channels Deliver the Biggest Impact on ROI?

A new report released by eConsultancy, in collaboration with Oracle Marketing Cloud, has revealed precisely which channels marketers feel deliver the biggest impacts on their return on investment, and how they bring those priorities to light within their respective teams and…