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Archive for ‘Marketing’

The Must-Have Elements of a Great Support Portal

Most businesses work hard to ensure their products look great on their website, but very few expend the same effort to set up a comprehensive support portal. This is mostly because businesses are more focused on acquiring customers than retaining them. However,…

Accelerating Your Email Marketing Performance

Email marketing is a polarizing topic. Some marketers claim it’s dead, while others say it’s the most valuable channel available. Jeremy Smith would fall into the latter category. He points to the benefits of email marketing, calling it permission-based, direct…

Driving Sustainable Business Growth

Growth is a unique challenge. Knowing how and when to grow are just a few of the challenges young companies face. Three panelists at Airbnb recently chatted about these challenges. The panelists were: Annie Chang, who runs product at Homejoy. Sam…

How to Get Your Ideas to Stick

There’s an adage that goes: Ideas are easy, execution is hard. Everyone can create ideas for new businesses, new companies, new products, and new marketing campaigns. But executing on the idea – not just making it a reality, but making it successful, is…

Why Growth Hacking is a Team Sport

Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results…

The Beginner’s Guide to Podcasting

Harness the power of audio, and dive into a large and deep market by starting your very own podcast. Yes, that’s right… A podcast. Despite being “Oh, so 2005,” according to Time, it’s one of the best avenues for growing…

Seth Godin on Marketing in The Connection Economy

When Seth Godin talks, marketers listen. And luckily for marketers, Godin has a lot to say. He’s wrote 18 books and runs a well-respected marketing blog, posting his musings about everyday. He’s probably given close to 1,000 talks, one of…

How to Build the Online Community that Builds Trust

Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect…

8 Psychological Triggers to Optimize Your Pricing Page

Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design. Since emotions and psychological triggers influence purchasing behavior, and…

12 Ways to Improve Email Deliverability

I rave about email marketing all the time. But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing. Your emails are useless unless they actually make it to the user’s inbox. Let…

The Marketer’s Guide to Transactional Email

As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general…

Take Your Content Marketing to New Heights (Infographic)

Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount…

How to Use Autoresponders to Accelerate Your Growth

You can define conversion any way you choose. Marketers, especially those with longer sales cycles, often elect to call an email opt-in a conversion. It’s not wrong to do so; but let’s face it, most of your email subscribers don’t give you…

8 Ways to Stop Boring Your Email Subscribers

We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 8 ways to energize your subscribers: 1. Do not talk…

How to Create Mobile Marketing As Unique As Your Users

Your users are unique, so your mobile marketing should be, too. Indeed, since mobile consumers expect a curated and individualized experience, your mobile marketing should be perfectly personalized in order to truly engage them. You can do this with information provided by…

How to Use Text Messages to Retain Users

What if I told you there was one message you could send right now that your users were almost guaranteed to read? What if I also told you this message could help you retain users? You’d say spill it already. Fine. The good…