Google Analytics tells you what's happening. KISSmetrics tells you who's doing it.

Archive for ‘Marketing’

17 Killer Strategies For Establishing Audience Loyalty

When it comes to audience loyalty, most organizations blame the audience, competition, employees, or marketing efforts – everyone but themselves – for their lack of loyalty. While all those other things might contribute to the problem, they are not the core of…

3 Tactics To Instantly Gain More B2B Leads

Ah, B2B leads! How greatly sought. How fervently desired. How freaking hard to get! If I could sum up the greatest desire of most entrepreneurs and business owners, it would be this: I want more leads. Unfortunately, the process of gaining B2B…

Creating the Mindset For Growth

James Currier is one of those guys who flies under the radar, but accomplishes a lot. He began as a venture capitalist in the 1990’s, and later started a few of his own companies, all of which scaled to a significant…

How to Get in the Mind of B2B SaaS Customers

SaaS marketing is unlike any other type of marketing. Since this is true, we need to carry out this marketing according to the customer type we’re dealing with — SaaS customers. Who are they? What are they like? What do they buy?…

What We’ve Learned From Presenting Over 100 Webinars

We’ve done it! 100 webinars! That’s quite a milestone for us. It’s been an amazing experience, and we’ve learned a lot along the way. And so have our attendees! In today’s post, we’re going to share five of our most memorable webinars and…

The Must-Have Elements of a Great Support Portal

Most businesses work hard to ensure their products look great on their website, but very few expend the same effort to set up a comprehensive support portal. This is mostly because businesses are more focused on acquiring customers than retaining them. However,…

Accelerating Your Email Marketing Performance

Email marketing is a polarizing topic. Some marketers claim it’s dead, while others say it’s the most valuable channel available. Jeremy Smith would fall into the latter category. He points to the benefits of email marketing, calling it permission-based, direct…

Driving Sustainable Business Growth

Growth is a unique challenge. Knowing how and when to grow are just a few of the challenges young companies face. Three panelists at Airbnb recently chatted about these challenges. The panelists were: Annie Chang, who runs product at Homejoy. Sam…

How to Get Your Ideas to Stick

There’s an adage that goes: Ideas are easy, execution is hard. Everyone can create ideas for new businesses, new companies, new products, and new marketing campaigns. But executing on the idea – not just making it a reality, but making it successful, is…

Why Growth Hacking is a Team Sport

Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results…

The Beginner’s Guide to Podcasting

Harness the power of audio, and dive into a large and deep market by starting your very own podcast. Yes, that’s right… A podcast. Despite being “Oh, so 2005,” according to Time, it’s one of the best avenues for growing…

Seth Godin on Marketing in The Connection Economy

When Seth Godin talks, marketers listen. And luckily for marketers, Godin has a lot to say. He’s wrote 18 books and runs a well-respected marketing blog, posting his musings about everyday. He’s probably given close to 1,000 talks, one of…

How to Build the Online Community that Builds Trust

Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect…

8 Psychological Triggers to Optimize Your Pricing Page

Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design. Since emotions and psychological triggers influence purchasing behavior, and…

12 Ways to Improve Email Deliverability

I rave about email marketing all the time. But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing. Your emails are useless unless they actually make it to the user’s inbox. Let…

The Marketer’s Guide to Transactional Email

As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters know more than anyone that newsletters, as a general…