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Archive for ‘Marketing’

What Makes B2B Content Remarkable for Buyers?

It’s no secret. Everyone knows the biggest problem B2B content marketing faces today. Well, actually several give B2B marketers fits. Which one am I talking about? Making B2B content engage and actually drive more leads. How bleak does the situation look?…

How to Localize Your Marketing Campaigns to Increase Conversions

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and cities. Brands must connect with consumers on their playing fields. And that means understanding people’s languages, cultures, and traditions. Marketing with location at the…

4 Ways to Reduce Churn With Email Campaigns

Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue will come from just 20% of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain…

How to Use Release Notes to Drive Feature Adoption

Companies are understandably excited to tell the world when they push new features. New developments can take months and they are the hope for more users, greater engagement, and achieving milestones towards success. So how do teams communicate these big announcements to…

How to Turn Online Marketing Leads into Online Marketing Sales

If you’re doing online marketing right, you should be driving a steady stream of inexpensive, qualified leads to your sales team. That means tons of sales and profit for your business, right? Unfortunately, that’s not always the case. Often, you may be sending all the right…

Customer Data: The Solution to Lead Generation

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We want qualified leads that move effortlessly throughout the sales cycle. But the problem lies in our preparation. Some of us just don’t have…

3 Steps to Put Customer Acquisition on Autopilot

Everyone’s short on resources. You got a tight budget. Limited staff. But what’s really in dire need, is more time. There’s only so many campaigns you can create, or issues to respond to, without working yet another weekend. Simply keeping up is half the…

5 Things to Know About Today’s SaaS Customer

Today’s SaaS customers are savvy. Old marketing tactics don’t excite them. And features disguised as benefits are easily recognized. As technology evolves, consumer behavior changes as well. Buyers expect quality products backed by efficient service. This is an opportunity for your business to experiment…

Which Lead Generation Tactics Get the Best Results?

When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent the notion that they’re simply “numbers in a database somewhere”. With that in mind, Ascend2 conducted research…

23 Must-Have Tools for Your Marketing Stack

It’s time to upgrade your SaaS marketing team. With the right tools, your staff has the opportunity to acquire new users, offer quality customer service, and boost retention rates. However, some businesses shy away from experimenting with new tools. “New technology can be scary,…

3 Landing Page Mistakes Sabotaging Your ROI

Headlines are critically important. They’re one of the easiest things to change, and yet they have one of the biggest impacts on whether your landing pages gets read (or converts). But here’s the problem. They can’t do it all on their own. And there’s…

Which Marketing Channels Deliver the Biggest Impact on ROI?

A new report released by eConsultancy, in collaboration with Oracle Marketing Cloud, has revealed precisely which channels marketers feel deliver the biggest impacts on their return on investment, and how they bring those priorities to light within their respective teams and…

How Email Segmentation Sustains Customer Loyalty

Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. “While enticing new customers is important, no…

How to Perfect Your Customer Journey Maps to Increase Conversions

Want more conversions? Increase the quality of your consumer interactions. Salesforce reports that “86% of senior-level marketers say that it’s absolutely critical or very important to create a cohesive customer journey.” To understand how your team interacts with every customer, it’s…

What We Can Learn from GE’s Digital Marketing Strategies

Aside from being at the forefront of technological innovations, what else does industrial titan General Electric excel at? Believe it or not, it’s digital marketing. General Electric’s strategic approach to its online marketing campaigns are admired by both seasoned and rookie marketers…