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Archive for ‘Marketing’

How to Create Mobile Marketing As Unique As Your Users

Your users are unique, so your mobile marketing should be, too. Indeed, since mobile consumers expect a curated and individualized experience, your mobile marketing should be perfectly personalized in order to truly engage them. You can do this with information provided by…

How to Use Text Messages to Retain Users

What if I told you there was one message you could send right now that your users were almost guaranteed to read? What if I also told you this message could help you retain users? You’d say spill it already. Fine. The good…

5 Myths About App Store Optimization

Hang on to your brain. I’m going to throw some numbers at you. Apps are a big business. Really big. App sales are a $25 billion industry, as reported by WSJ. This doesn’t account for the broader revenue generated by other…

The Top 10 Ways To Re-Engage Dead Email Subscribers

Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers are not winning. While many email marketers set up permission-based email lists, an average of 60% of the lists are…

The Anatomy of Web Content That Gets Read and Shared

You know engaging content is important. But no matter how often you update your website or post new blogs, nothing seems to increase traffic to your site. Since everything from word choice to formatting and structure has an impact on whether or…

The Complete Guide to Online Customer Research

How well do you know your customer? Do you know where they spend their time online, their average annual income or revenue and their biggest problems relevant to your solution? How about how they take their coffee? (Ok, maybe that last one…

How to Accelerate Your Video Marketing Success

There’s no doubt that videos engage viewers at a much deeper level than plain text, but how can you be sure that you’re optimizing ROI for your site’s videos? In this webinar, Ezra Fishman (Director of Marketing at Wistia) and Kristen…

11 Steps to Building Your Content Marketing Machine

In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. These processes are refined overtime (if needed) in order to make the organization as a whole better and more efficient. It should be no different in…

Using Affiliate Marketing to Grow Your Business

As an entrepreneur or a marketer, the risk for you to use affiliate marketing is extremely low and the reward is high. You only need to pay affiliates when a customer converts, not when they drive people to your website. In the…

Growing Your Company Through Customer Referrals

There is typically two ways potential customers will hear about your business: 1) through calling, advertising, marketing or emailing channels and, 2) customers acting on your behalf to tell people about your business and services. If you compare the two, you’ll…

PR and Content Marketing: The Inevitable Marriage

Contrary to popular belief, the pre-internet world was not the Dark Ages of advertising. Traditional methods succeeded (and they still do). Working with a PR professional gave you the opportunities you needed to connect with journalists and editors. But, it’s like they…

Infographic: Anatomy of the Perfect Mobile Email

As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails…

The 12 Ironclad Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut,…

Do You Know How to Create a Viral Quiz?

Today’s quiz was created by Owen Fuller. Owen founded Fit Marketing in 2009. Fit, recently named one of the fastest growing companies in Utah, is an inbound marketing company that helps companies hack their growth. You…

Are You Smarter Than a Marketing Intern?

It’s that time of the year to bring on a few marketing interns to help lighten the load. If you can train them well, you might actually be able to go on vacation with your family this summer. But, before you…

What Kind of Marketing Rockstar Are You?

Most marketers aspire to reach “Rockstar” status. A supreme level where a simple tweet can launch an entirely new startup overnight. Well – let’s find out where you are along this Rockstar journey. Take the quiz below: Today’s quiz was created for…

How to Include Video in Your Email Marketing

No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers. Approximately half of…

5 Clever Ways to Increase Mobile App Reviews

The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how…