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Archive for ‘Marketing’

Why Startup Marketers Need to Find Their Tribe

“I’m so glad to hear this. I’ve literally been pulling my hair out trying to get all of these systems to work together, and I didn’t know everyone else was, too.” I’m not sure who said that at our marketing meet-up yesterday,…

4 Legal Tips for Using Customer Testimonials

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show potential customers a positive brand history. But there are some things you…

How to Effectively Use Remarketing (Infographic)

It seems that each year that passes brings some new forms of advertising that marketers can add as another tool in their arsenal. These past few years have brought native advertising to the mainstream, which comedian John Oliver analyzed this past…

The Best Resources for Account-Based Marketing

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Mad Men” days of the 1950s to today. My second post reviews the…

Why Account-Based Marketing Is a No-Brainer

In my first post on account-based marketing (ABM), I went over its history in the 20th century, from its humble, unsophisticated beginnings to its modern day automation. Today, I want to go over its benefits, and why—if you’re a B2B marketer—it’s…

Account-Based Marketing: Past, Present, and Future

“Don’t count the people you reach; reach the people that count.” – David Ogilvy If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of…

8 Fascinating Studies Every Entrepreneur Should Know

There’s one thing that every entrepreneur must understand to truly grow a successful business. That one thing is human behavior. Understanding human behavior will help you become more effective at marketing, sales, productivity, copywriting, and even product development. And there’s no better…

4 Hot Mobile Marketing Trends to Watch in 2016

Few things have had such a profound effect on the way we live, work, play and socialize as mobile devices. From sending emails and texts to incorporating cameras, GPS navigation, menu ordering and entertainment, no one could have predicted that the…

Creating an Effective Marketing Email (Infographic)

Email marketing is changing. Today, more and more people are viewing emails from their mobile devices. People are getting more email than ever. And products like Priority Inbox show users the most important emails first. So, how can your marketing email…

How to Use Quizzes in Your Marketing Strategy

As marketers, we try to get our hands on the most sustainable content that not only increases sales, but also gives us the competitive edge in the industry. The problem many of us face is figuring out which form of content…

Triggered Email: The Killer Conversion App

Marketers have been using “spray and pray” tactics for decades. The email equivalents are often called “blasts.” The idea: purchase a large list, push your message to the masses and hope some buckshot hits the target. This form of email marketing…

How to Create Landing Pages That Convert

We talk a lot about landing pages these days, but what exactly are they? Broadly, a landing page is any page that visitors can get to or “land” on. When we refer to landing pages in a marketing context, we’re usually…

5 New (And Effective) Ways To Measure Event ROI

Events drive leads for sales and are a powerful networking tool that enables companies and brands to connect with their audiences and clients face to face. At least, that’s what we know. But as any marketer, sales rep and event organizer…

Three Key Legal Issues Online Marketers Need to Know About

Editor’s Note: For any questions regarding the law, please contact an attorney. Marketing can be extremely beneficial for your business. It consolidates already-existing client relationships and builds new ones. However, there are several key legal issues you need to be aware of…

Optimize Your Retargeting With These 10 Strategies

More than 80% of the visitors to your website will not convert. But what if you could get these visitors to return to your website so you could present your offer again? That’s where retargeting comes in. And besides getting visitors back…

3 Outbound Email Automation Tactics

When considering email marketing, most of us are thinking: Not this; not again! And we shouldn’t be surprised either, because checking our inbox takes up 28 percent of our time and the word email reminds us of the tons…

23 Marketing Techniques That Cost You Time, Not Money

Here is the common situation of many startups. They have no money, but they have to do marketing. What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking…

9 Steps to Better Welcome Emails

Your relationship with your users is a lot like any other human relationship. It’s easy to forget this over the internet, but you’re both real people underneath all that data. Deep down, you’re responding to a need, developing an emotional connection,…

The Marketer’s Guide to Periscope

Everyone and their mom knows that Periscope is becoming more and more popular. In fact, according to TechCrunch, over a million people signed into the app in the first 10 days after the launch on March 26. That’s just incredible! Want…

How Women Can Disrupt The Tech Industry

Recently, things at Reddit have been tumultuous, and there has been a change in CEOs. After a short time in the role, Ellen Pao resigned her position as interim CEO of Reddit. Die-hard Redditors called for her resignation after a fury…