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Archive for ‘Marketing’

What We Can Learn from GE’s Digital Marketing Strategies

Aside from being at the forefront of technological innovations, what else does industrial titan General Electric excel at? Believe it or not, it’s digital marketing. General Electric’s strategic approach to its online marketing campaigns are admired by both seasoned and rookie marketers…

How to Build a Referral Program into Your Online Business

You know the power of word-of-mouth advertising. In fact, you swear by it. But what marketers usually miss is that word-of-mouth advertising isn’t something that always has to happen completely organically. With a little strategy, you can encourage customers to spread…

How Community Outreach Can Boost Customer Acquisition & Retention

Strategies for boosting customer retention and fostering customer loyalty abound. But among companies that seek to build, sustain, and grow their customer relationships, few seem to talk about community outreach. It’s kind of understandable. In a marketing climate that’s increasingly data-driven,…

Churn Rate Optimization: How to Reduce Customer Loss

CRO (conversion rate optimization) is a hot topic. And rightly so. Transforming visitors into buyers all starts with a single click. Any method that can increase your site’s conversion rate is worth its weight in digital gold. In this article, however, I…

4 Legal Tips for Using Customer Testimonials

Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show potential customers a positive brand history. But there are some things you…

How to Effectively Use Remarketing (Infographic)

It seems that each year that passes brings some new forms of advertising that marketers can add as another tool in their arsenal. These past few years have brought native advertising to the mainstream, which comedian John Oliver analyzed this past…

The Best Resources for Account-Based Marketing

I’ve spent the past few weeks discussing account-based marketing (ABM), a powerful but under-implemented strategy. My first post covers the history of account-based marketing, from the “Mad Men” days of the 1950s to today. My second post reviews the…

Why Account-Based Marketing Is a No-Brainer

In my first post on account-based marketing (ABM), I went over its history in the 20th century, from its humble, unsophisticated beginnings to its modern day automation. Today, I want to go over its benefits, and why—if you’re a B2B marketer—it’s…

Account-Based Marketing: Past, Present, and Future

“Don’t count the people you reach; reach the people that count.” – David Ogilvy If you’ve watched Mad Men, you’re more than familiar with names like Lucky Strike and Samsonite. The real-world accounts serviced by the svelte account executives of…

7 Copywriting Hacks Based in Psychology

Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to increase conversions, and seem to have a magic wand they wave over words and…

How to Use Quizzes in Your Marketing Strategy

As marketers, we try to get our hands on the most sustainable content that not only increases sales, but also gives us the competitive edge in the industry. The problem many of us face is figuring out which form of content…

How to Create Landing Pages That Convert

We talk a lot about landing pages these days, but what exactly are they? Broadly, a landing page is any page that visitors can get to or “land” on. When we refer to landing pages in a marketing context, we’re usually…

5 New (And Effective) Ways To Measure Event ROI

Events drive leads for sales and are a powerful networking tool that enables companies and brands to connect with their audiences and clients face to face. At least, that’s what we know. But as any marketer, sales rep and event organizer…

Three Key Legal Issues Online Marketers Need to Know About

Editor’s Note: For any questions regarding the law, please contact an attorney. Marketing can be extremely beneficial for your business. It consolidates already-existing client relationships and builds new ones. However, there are several key legal issues you need to be aware of…

Rebranding Done Right: 5 Examples You Can Learn From

Rebranding. It’s the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s audiences. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. Rebranding…

Optimize Your Retargeting With These 10 Strategies

More than 80% of the visitors to your website will not convert. But what if you could get these visitors to return to your website so you could present your offer again? That’s where retargeting comes in. And besides getting visitors back…

23 Marketing Techniques That Cost You Time, Not Money

Here is the common situation of many startups. They have no money, but they have to do marketing. What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking…

The Ultimate Guide to Copywriting

Killer copy is the backbone of marketing. Creating it is a powerful art and sweet science. And it’s not about being clever or cute. It’s about getting the person who’s reading your words to do one thing, and one thing only… To…

The Marketer’s Guide to Periscope

Everyone and their mom knows that Periscope is becoming more and more popular. In fact, according to TechCrunch, over a million people signed into the app in the first 10 days after the launch on March 26. That’s just incredible! Want…

5 Essential Ways Marketing Must Change to Support Inside Sales

After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales often complains that marketing is not generating quality leads. Marketing, on the other hand, criticizes sales for not properly following up…