Kissmetrics Blog

A blog about analytics, marketing and testing

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Archive for ‘Marketing’

12 Infographic Tips That You Wish You Knew Years Ago

It used to be that you could get major attention just by using infographics. Today, that’s not the case. Everyone is making infographics. Now, you’ve got to make infographics that are better than the next guy’s infographics. That’s not easy to do. I’ve…

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as: For…

5 Myths About App Store Optimization

Hang on to your brain. I’m going to throw some numbers at you. Apps are a big business. Really big. App sales are a $25 billion industry, as reported by WSJ. This doesn’t account for the broader revenue generated by other industries…

The Complete Guide to Online Customer Research

How well do you know your customer? Do you know where they spend their time online, their average annual income or revenue and their biggest problems relevant to your solution? How about how they take their coffee? (Ok, maybe that last one…

Social Proof: Your Key to More Magnetic Marketing

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep…

11 Steps to Building Your Content Marketing Machine

In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. These processes are refined overtime (if needed) in order to make the organization as a whole better and more efficient. It should be no different in…

Using Affiliate Marketing to Grow Your Business

As an entrepreneur or a marketer, the risk for you to use affiliate marketing is extremely low and the reward is high. You only need to pay affiliates when a customer converts, not when they drive people to your website. In the…

Headline Psychology: 8 Tricks to Attract User Attention

Why do other people’s posts get clicks in the hundreds while your excellent innovative studies stay persistently underrated? You may be missing one of the most powerful user attractions of all – an engaging headline. In this article, you’ll find 8 elements…

10 Things You Can Learn From Bad Copy

We’ve all read copy that makes us cringe. Sometimes it’s hard to put a finger on exactly what it is that makes the copy so bad. Nonetheless, its lack of appeal doesn’t go unnoticed. Of course, writing is subjective in nature, but…

Do You Know How to Create a Viral Quiz?

Today’s quiz was created by Owen Fuller. Owen founded Fit Marketing in 2009. Fit, recently named one of the fastest growing companies in Utah, is an inbound marketing company that helps companies hack their growth. You…

17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is…

5 Clever Ways to Increase Mobile App Reviews

The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how…

Which Marketing Superhero Are You?

Today we have a fun little quiz that determines what kind of marketing superhero you are. Take the quiz below and when you’re finished, share your results with your followers! This quiz was created for the KISSmetrics Marketing Blog by

8 Fresh Customer Service Ideas Worth Stealing

Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that double as cameras ensure we have a continuous stream of ever more effective ways to complain. But, even today, customer service still…

Where Marketing Ends, Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” What I’ve noticed from my years of experience in online marketing is that you…

The Beginner’s Guide to Inbound App Marketing

You’ve finally written the last line of code and submitted your app to the app store. Countless hours of staring at a screen two feet in front of your face have left you temporarily nearsighted. As you look out the window, your…

How to Sell a High-Priced Digital Product

AppSumo is a free newsletter that promotes tools/knowledge to help startups become winners. We’ve promoted awesome products (such as Optimizely, LinkedIn, and MailChimp) at special prices. Our average selling price is around $49, which, for many small businesses and freelancers,…