Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Marketing’

How and Why You Should Conduct a Brand Audit

Is your business experiencing a downslide lately? Are your losing customers to your rivals? Is there a sudden dip in sales and revenue? If so, and you are looking for the cause of these issues, then gear up for a brand…

CEOs Don’t Trust Marketing – What’s The Solution?

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights survey broadcast to 40,000 marketers saw 69% admitting that there is no digital marketing strategy in their current role. It’s…

Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker

At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that some companies are hiring “growth hackers.” They are keeping their marketing departments and hiring growth hackers to…

12 Different “SaaSy” Pricing Strategies

From DIY solopreneurs to enterprise software companies, SaaS has proven to be elastic, scalable, and progressive. Some of the most successful SaaS ideas include sales and employee management, gamification platforms, analytics, and time management solutions. According to the Gartner Group,…

A Simple Framework for Creating a Viral Video

Do you ever wonder what it takes to create a viral video? Do you want your video content to spread to the masses? While creating a viral video is part science and part art, there are 5 key principles you must follow when…

7 Marketing Lessons from Eye-Tracking Studies

Who doesn’t love a good eye-tracking study? With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every…

How to Track Customer Service With Your Analytics

Trying to make smart decisions about your business without metrics is like driving your car with your eyes closed. While this thinking seems to permeate most marketing departments, it also is incredibly important to view the quality of your customer service through…

19 Warning Signs Your Infographic Stinks

It sounds so good. You create an infographic. It drives traffic. Builds links. Raises brand awareness. Unfortunately, it doesn’t always work like that. Many infographics are languishing in the dark corners of the web. Ignored. Lonely. What can you do to avoid that fate? How…

The Few Sentences You Need to Dominate Your Market

Almost regardless of what you do, you have bigger competitors. There’s a blog that has more readers, an e-commerce site with more customers, or a brand with better name recognition. Usually, one or two of them are clear market leaders. It’s tempting to think…

How to NOT Break the Law While Marketing

The internet is a great force for democracy, industry, the spread of information, and free speech. It’s also a breeding ground for plagiarism, copyright infringement, and libel. Add into the mix a very slow-moving government that not so long ago was calling…

10 Lessons on Marketing (Poster)

Marketing is one of those things that is tough to define when it’s good. Some forms of marketing resonate with people, but others do not. In my opinion, the “Get a Mac” ads were some of the best advertisements I’ve…

The 5 Biggest Mistakes in Mobile App Marketing

Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything! As a marketer, mobile is a very powerful place for…

Native Advertising: Marketing Flop or Marketing Future?

Pop quiz: Can you spot the native advertising on BuzzFeed’s homepage? Which piece of BuzzFeed’s homepage contains native advertising? If you answered “all of it,” you’d be exactly right. The entire front page, seemingly devoted to Instagrammers you should be following, actually…

How to Market Your Mobile App

After doing some research in your industry, you discover that you need more than just a mobile website for your business. You are going to have to really grab the attention of the smartphone generation and get them to use your…

9 Insider Tips for Creating a Killer Explainer Video

Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds? Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard…

How to Track Offline Marketing Campaigns with Analytics

If you have been following the KISSmetrics blog for a while, you know there is plenty of valuable information you can discover about your online marketing campaign from both KISSmetrics and Google Analytics by using conversion funnels and various other features. But…

Why Understanding Expectations Is Crucial For Customer Service

Customer service is about expectations. And the expectations that customers have today were shaped by their previous experiences. Businesses need to meet or exceed these customer expectations. Service is praised or criticized because of expectations. After all, when do you hear people bring…

How To Write Seductive Sales Copy Like Apple

How does Apple do it? Apple seduces with great design. It creates a big buzz for each product launch. And it has evangelists and raving fans. But its sales copy plays a key role, too. Apple copywriters know exactly how to sell with words….