Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Marketing’

5 Ways to Become a Better Headline Writer

Article headlines make the Internet go round. Ask any marketer, any writer, any reader, anyone. They’ll tell you: Article headlines are super important. How important, really, are headlines? Experience, data, and history all point to the fact that headlines are the…

How Women Can Disrupt The Tech Industry

Recently, things at Reddit have been tumultuous, and there has been a change in CEOs. After a short time in the role, Ellen Pao resigned her position as interim CEO of Reddit. Die-hard Redditors called for her resignation after a fury…

5 Essential Ways Marketing Must Change to Support Inside Sales

After years of running and advising startups, I’ve found that many businesses struggle with friction between sales and marketing. Sales often complains that marketing is not generating quality leads. Marketing, on the other hand, criticizes sales for not properly following up…

Increasing Sales From Mobile Visitors (Infographic)

The use of mobile devices on the web is increasing, and Google is adding more updates to their search algorithm that favor mobile-friendly websites. So if you’re only thinking about desktop visitors, it’s high time to make your site mobile-friendly. From…

3 Tactics To Instantly Gain More B2B Leads

Ah, B2B leads! How greatly sought. How fervently desired. How freaking hard to get! If I could sum up the greatest desire of most entrepreneurs and business owners, it would be this: I want more leads. Unfortunately, the process of gaining B2B…

The Ideal Copy Length (Infographic)

My high school marketing teacher had one rule when it came to writing a headline: It shall not exceed 7 words. That’s right – his rule was any headline that exceeded 7 words wouldn’t get read. Sounds kinda arbitrary, doesn’t it? It…

Creating the Mindset For Growth

James Currier is one of those guys who flies under the radar, but accomplishes a lot. He began as a venture capitalist in the 1990’s, and later started a few of his own companies, all of which scaled to a significant…

How to Get in the Mind of B2B SaaS Customers

SaaS marketing is unlike any other type of marketing. Since this is true, we need to carry out this marketing according to the customer type we’re dealing with — SaaS customers. Who are they? What are they like? What do they buy?…

What We’ve Learned From Presenting Over 100 Webinars

We’ve done it! 100 webinars! That’s quite a milestone for us. It’s been an amazing experience, and we’ve learned a lot along the way. And so have our attendees! In today’s post, we’re going to share five of our most memorable webinars and…

The Must-Have Elements of a Great Support Portal

Most businesses work hard to ensure their products look great on their website, but very few expend the same effort to set up a comprehensive support portal. This is mostly because businesses are more focused on acquiring customers than retaining them. However,…

Protect Your Brand: Push Your Product, Not the Promotion

Brand promotion through email marketing is a crucial tool for customer acquisition and engagement. Many businesses waste precious effort and resources because they don’t plan their brand promotion properly. Traditionally, retailers have been able to just post huge signs and distribute flyers…

Turning User Feedback Into Growth

Being responsive to the feedback of customers is the key to unlocking the growth of a business. But not all feedback is created equal. Some feedback is important at a certain stage, while other feedback is important at another stage.

Driving Sustainable Business Growth

Growth is a unique challenge. Knowing how and when to grow are just a few of the challenges young companies face. Three panelists at Airbnb recently chatted about these challenges. The panelists were: Annie Chang, who runs product at Homejoy. Sam…

How to Get Your Ideas to Stick

There’s an adage that goes: Ideas are easy, execution is hard. Everyone can create ideas for new businesses, new companies, new products, and new marketing campaigns. But executing on the idea – not just making it a reality, but making it successful, is…

Why Growth Hacking is a Team Sport

Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results…

The Beginner’s Guide to Podcasting

Harness the power of audio, and dive into a large and deep market by starting your very own podcast. Yes, that’s right… A podcast. Despite being “Oh, so 2005,” according to Time, it’s one of the best avenues for growing…