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Archive for ‘Marketing’

Infographic: Anatomy of the Perfect Mobile Email

As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails…

The 12 Ironclad Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut,…

Do You Know How to Create a Viral Quiz?

Today’s quiz was created by Owen Fuller. Owen founded Fit Marketing in 2009. Fit, recently named one of the fastest growing companies in Utah, is an inbound marketing company that helps companies hack their growth. You…

Are You Smarter Than a Marketing Intern?

It’s that time of the year to bring on a few marketing interns to help lighten the load. If you can train them well, you might actually be able to go on vacation with your family this summer. But, before you…

What Kind of Marketing Rockstar Are You?

Most marketers aspire to reach “Rockstar” status. A supreme level where a simple tweet can launch an entirely new startup overnight. Well – let’s find out where you are along this Rockstar journey. Take the quiz below: Today’s quiz was created for…

How to Include Video in Your Email Marketing

No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers. Approximately half of…

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be…

17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is…

5 Clever Ways to Increase Mobile App Reviews

The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how…

Which Marketing Superhero Are You?

Today we have a fun little quiz that determines what kind of marketing superhero you are. Take the quiz below and when you’re finished, share your results with your followers! This quiz was created for the KISSmetrics Marketing Blog by

8 Fresh Customer Service Ideas Worth Stealing

Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that double as cameras ensure we have a continuous stream of ever more effective ways to complain. But, even today, customer service still…

The Beginner’s Guide to Inbound App Marketing

You’ve finally written the last line of code and submitted your app to the app store. Countless hours of staring at a screen two feet in front of your face have left you temporarily nearsighted. As you look out the window, your…

How to Sell a High-Priced Digital Product

AppSumo is a free newsletter that promotes tools/knowledge to help startups become winners. We’ve promoted awesome products (such as Optimizely, LinkedIn, and MailChimp) at special prices. Our average selling price is around $49, which, for many small businesses and freelancers,…

How to Growth Hack Your Content Marketing

Growth hacking is the name of the game right now for startups, and why shouldn’t it be? It’s all about bringing in more traffic and putting more users at the top of the conversion funnel. Many consider these goals to be the…

How to Use Intent to Drive Buyer Behavior

On August 28th, 1963, hundreds of thousands of people marched on Washington. The march organizers struggled to put their common intent into words. In fact, there was no plan. There was no real concrete goal. And yet every one of those people…

How to Crack the Email Deliverability Code

According to ReturnPath’s 2013 email benchmark survey – 22% of opt-in emails aren’t reaching subscribers’ inboxes. And while that number is down from the 28% of the previous year – it still demonstrates that nearly a quarter of messages…

CEOs Don’t Trust Marketing – What’s The Solution?

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights survey broadcast to 40,000 marketers saw 69% admitting that there is no digital marketing strategy in their current role. It’s…

More Content Marketing Isn’t Necessarily Better

When content marketing became the buzzword marketing strategy of 2013, the rush was on to create easy, consumable pieces that fit into the company’s overall promotional strategy. Now, as we turn the corner to a new year, we realize what a…

Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker

At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that some companies are hiring “growth hackers.” They are keeping their marketing departments and hiring growth hackers to…

9 Must-See Marketing Panels at SXSW 2014

Only one day remains to vote for the panels that make it into this year’s SXSW Interactive. I’ve been busy sifting through the hundreds of awesome panels looking for those that seem the most interesting, compelling, and relevant to online marketing…