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Archive for ‘Marketing’

The Viral Marketing Cheat Sheet

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have…

How to Avoid the SPAM Folder in 10 Easy Steps

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade our mailboxes. This war has heavy casualties in the form of “false positives”—legitimate commercial emails mistakenly routed by spam filters to bulk folders. If…

The Ultimate Online Marketing Recipe

The basis for any good online marketing plan is an awesome landing page. But regardless of how incredible your landing page is, you still need to get people there. That’s often the part that breaks down when a company…

7 Creative Ways to Get Customer Testimonials

One of the most powerful pages on your website is your testimonials page. Great testimonials tell people that your product or service is not only legit, but awesome enough that other people are seeing great results from it. The…

The 2011 B2B Marketing Guide

In a recent study conducted by Google, over 600 B2B marketing professionals were surveyed and were asked about their marketing strategy for 2011. This survey assessed how these marketers planned to spend their marketing budget, the challenges they faced, how they…

If It’s Worth Doing, It’s Worth Stealing

How the Internet has created a culture of plagiarism, why it’s a good thing—and the secret to copying and being copied without going under. In September of 1993, version 1 of the program dubbed “the Internet’s killer app” was released. It…

What Offline Advertisers Can Teach Online Marketers

As online marketers, we often ignore the methods used by offline advertisers, especially print and outdoor advertisers. After all, print is the past and digital marketing is the future. What could we possibly learn from staring at a bunch of magazine…

18 Reasons Why You Need to Read Copyblogger

Copyblogger, which started back in January of 2006, is a wealth of information useful to any marketer or content creator. If you’re not reading it, you’re missing out on a tool that should be in the arsenal of anyone who…

10 Ways to “Guarantee” More Sales and Conversions

What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into…

A Beginner’s Guide to Successful Email Marketing

“You’ve got mail.” Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web. Although…