There’s no doubt that videos engage viewers at a much deeper level than plain text, but how can you be sure that you’re optimizing ROI for your site’s videos? In this webinar, Ezra Fishman (Director of Marketing at Wistia) and Kristen…

In organizations, processes are setup to produce consistent, repeated, and predictable results with minimal friction. These processes are refined overtime (if needed) in order to make the organization as a whole better and more efficient. It should be no different in…

As an entrepreneur or a marketer, the risk for you to use affiliate marketing is extremely low and the reward is high. You only need to pay affiliates when a customer converts, not when they drive people to your website. In the…

We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting. After all, psychology is an enormous field,…

Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and with a sense of humor. I found myself…

There is typically two ways potential customers will hear about your business: 1) through calling, advertising, marketing or emailing channels and, 2) customers acting on your behalf to tell people about your business and services. If you compare the two, you’ll…

It’s 3 a.m. and you’re sending notifications to your customers’ smartphones telling them to check out your latest sales or use discount coupons to purchase your products. I hate to break it to you . . . but that’s just nuts. Your…

The modern marketer – or business owner, for that matter – has to wear multiple hats at any given time. There’s a lot of work involved and automation is absolutely necessary to maintain your sanity (and your work quality, too). But as…

Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in? It has nothing to do with A/B testing a headline. It has nothing to do with setting up a marketing…

Contrary to popular belief, the pre-internet world was not the Dark Ages of advertising. Traditional methods succeeded (and they still do). Working with a PR professional gave you the opportunities you needed to connect with journalists and editors. But, it’s like they…

As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails…

Specialization is the foundation of society. It allows us to work as web developers and digital marketers, occupations that produce zero food, and still eat. Could we learn how to farm and grow enough food for personal subsistence? Yes. Is it…

One thing that will never wane in this world is the human desire for news. And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut,…

Today’s quiz was created by Owen Fuller. Owen founded Fit Marketing in 2009. Fit, recently named one of the fastest growing companies in Utah, is an inbound marketing company that helps companies hack their growth. You…

Consider having to compete with only 500 apps in the entire App Store. Sounds like every app marketer’s dream! When the App Store was launched in 2009, that is what the landscape looked like. Four years later, in October 2013, Apple announced…

Editor’s Note: Today’s post was written by the folks at Campaign Monitor. They are excited to share with you their recent findings. The data presented in this post was exclusively mined from their user base. By now, most marketers have come across…

It’s that time of the year to bring on a few marketing interns to help lighten the load. If you can train them well, you might actually be able to go on vacation with your family this summer. But, before you…

In the first part of our two-part series on planning your content marketing strategy to go beyond blogging, you learned about using entertainment and education to get customers and prospects to interact with your content, rather than just passively reading…

Last week I was honored to be the invited guest on a #KISSWebinar with Dan McGaw. The webinar was titled: Making Sense of the Messy State of Mobile App Marketing and it seems to have gone really well….

The issue of gender bias in the professional workplace is not new. There is no shortage of studies that show women are undercompensated compared with their male peers across virtually all industries, including our own Internet marketing field. What is more…

A couple of years ago I was given an incredible opportunity to build a marketing department from the ground up. The truth is that I had no idea what I was doing. Previously, I had dabbled in email marketing and web design…

Retaining customers is a primary goal of any growing business, but it’s not easy in an era when brand loyalty among web users is scarce, choice is seemingly endless, and offers and discounts abound. One program that can help businesses retain customers…

Today we’re going to teach you how to consistently create high quality content for your blog. Anyone can write one awesome blog article, but to do that day in and day out over an extended period of time is a completely…

Most marketers aspire to reach “Rockstar” status. A supreme level where a simple tweet can launch an entirely new startup overnight. Well – let’s find out where you are along this Rockstar journey. Take the quiz below: Today’s quiz was created for…

Content marketing has been leaving its mark on the web – and is showing no signs of slowing down. These days, companies from Fortune 500 corporations to small mom-and-pop shops are launching creative, fun and engaging pieces designed to get…

Today’s quiz is more on the fun side. Take the quiz below to see what branch of digital marketing you belong to. You’ll be surprised at how well it pegs you. This quiz was created by Paxton Gray, Lead Digital Marketer…

No other marketing medium can communicate as quickly and effectively as video. Therefore, using video in your email marketing makes a lot of sense if you want to try to increase conversions, brand awareness or help educate your customers. Approximately half of…

Your email list is the heart of your marketing strategy. When you write a blog post, the people on your email list will be the first to read it. When you have a webinar, the people on your list will be…

Take today’s quiz to find out if you need to brush up on your inbound marketing knowledge. Answers are provided in case you get any of them wrong. Good luck! Today’s quiz was created by Chris Kilbourn. Chris is…

Live chat has been around for more than a decade, but only recently have companies discovered its profound effect on website conversion rates. A recent eMarketer paper cited live chat as being directly related to 38% of online purchases. And,…

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is…

The opinions of others play a major role in people’s purchasing decisions, whether the opinions are about restaurants, movies, or apps. With respect to apps, opinions and reviews also affect how visible they will be in app store search results and how…

On the KISSmetrics blog we talk a lot about marketing wins. And we should––we’re all about sharing tips and tricks, hacks and tactics so that we can learn from one another and help one another be awesome at what we do. But…

Today we have a fun little quiz that determines what kind of marketing superhero you are. Take the quiz below and when you’re finished, share your results with your followers! This quiz was created for the KISSmetrics Marketing Blog by

Even before you entered into the world of “business”, you were watching your competition. Whether it was in a classroom or on a sports team, you not only wanted to keep up, you wanted to know where the marker was set…

Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that double as cameras ensure we have a continuous stream of ever more effective ways to complain. But, even today, customer service still…

Today’s post is from Campaign Monitor. It’s based on data they’ve collected from over 2.2 million campaigns delivered by Campaign Monitor. From their data set they have come up with some noticeable rules of thumb that may help you increase the…

Many companies have social/content strategies that rely on fan-generated content to create a community and encourage engagement. This post will include examples of companies that use such content and how-to instructions for creative strategies (such as embedding Quora quotes in posts or…

You’ve finally written the last line of code and submitted your app to the app store. Countless hours of staring at a screen two feet in front of your face have left you temporarily nearsighted. As you look out the window, your…

Our friends at Qzzr created this quiz to test your knowledge of web marketing. Take a crack at it and see how you fair. You may find that you need to brush up on some of your skills :).

AppSumo is a free newsletter that promotes tools/knowledge to help startups become winners. We’ve promoted awesome products (such as Optimizely, LinkedIn, and MailChimp) at special prices. Our average selling price is around $49, which, for many small businesses and freelancers,…

Growth hacking is the name of the game right now for startups, and why shouldn’t it be? It’s all about bringing in more traffic and putting more users at the top of the conversion funnel. Many consider these goals to be the…

The rise of social media has dramatically increased the circulation of information about products and services. But what drives people, who don’t stand to benefit monetarily, to promote products and services on social media? The psychology behind what motivates people to share…

On August 28th, 1963, hundreds of thousands of people marched on Washington. The march organizers struggled to put their common intent into words. In fact, there was no plan. There was no real concrete goal. And yet every one of those people…

Starting a new job as a marketer can be stressful. There is so much to learn. Moreover, nearly everything you do is seen by current and potential customers. I just started working at YesGraph, and I want to make meaningful contributions as…

According to ReturnPath’s 2013 email benchmark survey – 22% of opt-in emails aren’t reaching subscribers’ inboxes. And while that number is down from the 28% of the previous year – it still demonstrates that nearly a quarter of messages…

Would you like to know how to get more customers who can’t wait to buy your products and services? It’s a lot simpler than you might think. And the best part is that, as you strive to increase revenue, you actually will…

Typically, nonprofits are not known for having stellar marketing strategies, but there are a few that do stand out. They recognize the power of investing time and energy in marketing to broadcast their message, build a loyal fan base, and obtain…

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights survey broadcast to 40,000 marketers saw 69% admitting that there is no digital marketing strategy in their current role. It’s…

You came up with a great idea, figured out your niche, hired developers and designers, and created your mobile app. However, the development and implementation are only half the battle. The next step is to market your mobile app correctly. Otherwise,…