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Archive for ‘Marketing’

The Ultimate Guide to Customer Acquisition

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But…

How to Market Your Mobile App

After doing some research in your industry, you discover that you need more than just a mobile website for your business. You are going to have to really grab the attention of the smartphone generation and get them to use your…

How to Become a Mobile Marketing Success Story

Although mobile marketing is in its infancy, that doesn’t mean you have to wait until the medium takes its first steps to be successful. Already, enterprising retailers and small businesses alike are testing the waters of advertising on smart phones, and…

9 Insider Tips for Creating a Killer Explainer Video

Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds? Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard…

How to Keep Email Marketing Manageable

In 2012, US companies spent about $64 billion on TV advertisements, $34 billion on print ads, and $39 billion on internet ads. How much did they spend on email marketing? Forrester estimates about $1.5 billion. Yet, it could be argued that…

The Top 50 KISSmetrics Posts of 2012

It’s a new year! And I would wager that it’s probably stacked with new and exciting goals, filled to the brim with marketing ideas to try out. Before you jump into this year’s awesome marketing plan, we want to take a…

The Ethics of SaaS

There are plenty of obstacles for people in the SaaS business to contend with. You have to worry about a customer’s privacy, security and ethics concerns, along with the fact that they might not trust you initially—and that you need to…

The Marketer’s Guide To SlideShare

I want to show you a big opportunity that leads to other big opportunities. This “opportunity” gets 60 millions visitors per month and has an Alexa Rank of 174. You don’t want to miss out on it, do you? The good news…

Why Understanding Expectations Is Crucial For Customer Service

Customer service is about expectations. And the expectations that customers have today were shaped by their previous experiences. Businesses need to meet or exceed these customer expectations. Service is praised or criticized because of expectations. After all, when do you hear people bring…

5 Email Marketing Lessons From The Obama Campaign

Politics is a subject that often gets a lot of people riled up… Fortunately, we’re here to talk about email marketing! President Barack Obama has been noted as one of the most “connected” politicians of his age, embracing social media and email…

A Beginner’s Guide To Public Relations For Tech Startups

Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social and interpersonal relationships between human beings. Startup PR 101 For many startups, public relations begins and ends with receiving a nod from TechCrunch. While…

The Only Innovation Guide You’ll Ever Need

Do you ever wish you could build something so great that people and the media would get just as excited as they do when Apple launches a new product? Or, do you ever wish that (because of your innovation), your company would…

How To Turn Your Customers Into Marketers

Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today. Let’s start with an example: On a…

10 Ways To Increase The ROI Of Your Thank You Page

Do you like leaving money on the table? Most of you probably answered “No,” but based on what I’ve seen from most websites, the answer actually is a big “YES.” The problem (and the solution) lies in your Thank You page… You know,…

20 Bonehead Marketing Mistakes You Must Avoid

Did you know that marketing your company doesn’t have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. While a…

5 Psychological Studies on Pricing That You Absolutely MUST Read

As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what…

Rethinking Email Marketing

With companies caught up in social media, it can be easy to forget about email marketing. Email marketing gives companies a unique channel to broadcast their company and content. However, not all companies execute email marketing correctly. One of the biggest mistakes…

25 Awesome Free Google Tools for Marketers

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login. Marketers in particular…

How to Present like Steve Jobs

Steve Jobs’ presentations have become the stuff of legend. Inspired by his presentations, customers flocked to Apple stores waited in line for days to be the first to buy the newly released product. And his presentations left the media salivating over…

5 Genius Examples of QR Codes in Marketing

QR (Quick Response) codes are starting to pick up steam among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions.  Still, no one wants to open their device to a glut of text messages…