Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Online marketing’

Data-Driven CTAs for Each Stage of Your Sales Funnel

The topic of conversion optimization often revolves around the call to action, with recommendations for improving conversions pointing to variations in shape, size, color, placement on page, copy, etc. That said, one factor that’s often neglected – with sometimes dire…

How Much is Bad Data Costing Your Company?

In a world of big data, bad data is becoming more and more commonplace. Part of the issue is fueled by the technology we use to help manage and organize that data. In our rush to be more on-demand, personalized and…

How to Make Analytics Work for Your Videos

When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content creators ensure the videos they produce are providing real ROI. Without…

Level Up Your Web Analytics with Customer Data

Analytics has become synonymous with data-driven marketing. But there is one important distinction within the realm of analytics that can accelerate your business growth by helping you better understand your customers. I’m talking about the difference between web analytics and customer…

Stop Neglecting Analytics in Your Customer Engagement Strategy

Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. An IBM annual survey…

Google Analytics 360 Suite: What You Need to Know

In a marketing world that’s buzzing with phrases like “marketing stack integration”, it’s no big surprise that Google is in the early stages of releasing a new suite of enterprise-level products that together, form a more comprehensive platform. Google…

What’s Your Analytics Data Worth?

It can often be hard to nail down the exact worth of analytics data. For most companies, data doesn’t have any inherent worth. No one comes to your site and says, “Hey, I see you’ve got a nice web analytics setup. Can…

7 Ways to Measure Your Website’s UX

Website UX, or user experience, covers a wide range of factors. But at its core, UX is essentially about the human experience on a website. So how do we know that a website offers a good user…

Understanding The Great Analytics Gap (and What to Do About It)

Analytics. It’s at the heart of every conversion optimization strategy and online business decision we make. But some studies are showing an ever-increasing gap between the information key-decision makers want, and the actionable insights needed to drive business forward. The question…

Why Your Team Can’t Afford to Ignore the Data

A Teradata survey unveiled that 87% of marketers see data as the most underused asset in their cohorts, and 50% desire to extend the use of big data to support their digital marketing efforts. However, ecommerce marketers…

When it Comes to Analytics, Ignorance Is Not Bliss

Let’s face it, even in today’s data-focused marketing climate, analytics tends to be online marketing’s redheaded step-child. Campaigns, content, and conversion rate optimization get all the glory and attention, while analytics lurks in the background. It’s there, but—even if it is setup…

How to Get Customer Feedback from Mobile Users

Customer feedback can help you understand what features to add, what features to get rid of, and where to direct your development efforts. Adding it into your marketing plan is a no-brainer. But mobile app companies have a unique challenge. When it…

Using Google Analytics for Advanced Visitor Insights

Knowing the sources of your website traffic – direct, organic, paid, social, referral – is very important. Generally speaking, reviewing traffic sources segmented by channel can help businesses determine if channel-specific marketing initiatives are paying off. For example, is there a…

Diagnosing Traffic Drops Using Google Analytics

It has happened to every marketer out there – you are just going about your daily reporting when you log onto Google Analytics and see an unexpected, and noticeable, decline in traffic. First off, don’t panic. I know you may feel…

5 Tips to Increase ROI With Marketing Analytics

Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and overwhelmed about how marketing analytics relates to ROI. Setting clear, short and long-term objectives is just the beginning of improving profits…

It’s Time to Kill These 8 Deadly Online Marketing Myths

There is a remarkable contingent of marketers still harboring unrealistic and often dangerous expectations based on certain erroneous principles that are supposed to lead to online marketing success. The result is either a lack of preparedness for what’s required to execute a…

4 Common Errors That Kill Data-Driven Decisions

Data is more than just facts and figures. Data analysis can improve your business’s bottom line. Your team members may deviate from the intended purpose, but you can veer them back on track with the numbers. Avoid company mishaps by driving…

29 Common Google Analytics Data Errors And How To Fix Them

With the Ecommerce Foundation quoting B2C eCommerce figures of $2.2bn worldwide for 2015, it seems that if a business is not focusing efforts online then it’s falling way behind the current trend. Doing business online these days IS doing business, and…