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Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Online marketing’

How to Use the New Google Analytics Advanced Segments

Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting. For example, you can see your Google Analytics standard reporting data for visitors from only the United States if that’s what you want to do. In…

The Beginner’s Guide to Startup Analytics

Becoming an entrepreneur is like stepping onto the most intimidating roller-coaster in the world. There are ups, there are downs and there are unexpected turns. Sometimes you feel a little sick afterwards and sometimes you’re just inexplicably happy. No matter how…

Infographic: Crossing the Digital Divide

We’ve seen this coming for quite some time, but now we’re here. 2013 marks the first year U.S. adults spent more time viewing media on digital devices – more than any other form. It appears that print, radio and even television…

How to Integrate Call Tracking Data with Your Analytics

The gap between online and offline marketing finally has been bridged. Before now, the marketing world was divided into separate silos containing online, print, and television. But thanks to developments in the analytics space, now we can blend all of these…

How to Excel at the Subscription Economy

The term “subscription economy” refers to the business of offering subscriptions to consumers. For some companies, their entire business relies on a subscription business model. Examples of these include Netflix, Spotify, Zipcar, and all SaaS companies. Others companies offer subscriptions in addition…

The Power of The Progress Bar

Can you get your users to do something simply by asking them to do it? If so – congratulations! You have some awesome users :) Most of us aren’t that lucky. As a matter of fact, asking our users to do something,…

The Ultimate Guide to Customer Acquisition

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But…

Infographic: How Mobile is Changing Business

More people are shopping on mobile devices than ever before. Is your business prepared to satisfy these mobile bound customers? Click on the infographic below to view a larger version: View an enlarged version of this infographic » Click…

Are You Making These Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. Everything important about your website is connected to…

The 5 “Must Have” Metrics for Your SaaS Business

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most important metrics for tracking your business.” But if you research KPIs and try to figure out which metrics are the most important ones…

Why Your Website Should Strive for Simplicity

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci User manuals should be obsolete. Think about their purpose: They tell you how to set up and run a product you just bought. Most of them are an ugly black and white color, have…

The Google Analytics Conversion Funnel Survival Guide

Every online business has steps that people must take to become a customer. You can say that ad supported businesses are an exception – and that’s true, because people who click on ads aren’t customers! Whether people are attempting to sign up…

The Marketer’s Guide To SlideShare

I want to show you a big opportunity that leads to other big opportunities. This “opportunity” gets 60 millions visitors per month and has an Alexa Rank of 174. You don’t want to miss out on it, do you? The good news…

10 Ways To Increase The ROI Of Your Thank You Page

Do you like leaving money on the table? Most of you probably answered “No,” but based on what I’ve seen from most websites, the answer actually is a big “YES.” The problem (and the solution) lies in your Thank You page… You know,…

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way…

8 Elements That Make A Great SaaS Website

Building a useful and beautiful website is difficult. It takes a lot of time, thought, and energy. And in the end, visitors might not even like it. Here, I will break down what some of the best SaaS (Software as a Service)…

The 5 Best Ways to Get Feedback from Your Customers

Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers? That’s what customer feedback is all about. It helps us understand the…

The Ultimate Guide to the New Google Analytics Social Reports

Note: If you were looking for the recently published book entitled: The Ultimate Guide to the Google Analytics you can find it here: http://www.amazon.com/Ultimate-Guide-Google-Analytics-ebook/dp/B008IHTBFC Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem:…

How to Protect Your Google Analytics From Getting Hacked

Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. I’m going to…

4 Google Analytics Goal Types That Are Critical To Your Business

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Knowing important metrics like: Leads Trial signups Account creations Newsletter signups White paper downloads Ebook downloads …are really what…

The Missing Metric in Google Analytics v5

Google’s recent update to Google Analytics v5 has been awesome. We have new reports for SEO, social media, and multi-channel funnels. There’s also all sorts of nifty little tricks and bags of goodies that were never available in the old Google…

Does Website Design Impact The Bottom Line?

Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter? Is simplicity more important than eloquent design? Where do you draw the line…

When to Use Google Analytics Goal Values

Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you…

The Psychology of Why Sexy Websites Suck at Sales

Did you know we trust attractive people more than unattractive ones? Illogical, but true. We like people who are nice to look at—and we want to say yes to people we like. Not only that, but we actually think beautiful people are smarter,…

10 Ways Data Mining Can Help You Get a Competitive Edge

Far too many companies that I consult with sit on loads of good customer data…and do nothing with it. It’s truly amazing, because in that data is a gold mine of insight. Insight that can: Increase customer loyalty Unlock hidden profitability Reduce client churn Are you…

How To Use UTM Parameters In Google Analytics 5

In our recent post about finding out what online marketing strategy drives the best traffic to your website, you learned how to use Advanced Segments to see your traffic from social media, local search, and other methods of marketing. …