Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Online marketing’

How I Keep My Bounce Rate Under 2%

Keeping visitors on your website is a key component to success. The more time a visitor spends on your site, the more likely they are to follow through with whatever action you want them to take, whether that’s subscribing to a…

How to (Finally) Make Web Analytics Work for You

Have you ever been completely confused and overwhelmed by all the data and reports available in your web analytics tool? Have you ever wished you knew how to use that data so you could actually make changes to your website that gave…

The Analytics That Matter To Facebook

Analytics inform design decisions, but be wary of becoming overly data driven. That’s the way Adam Mosseri, product designer at Facebook, describes how the social media giant uses data to make design decisions in his presentation, Data Informed, Not Data…

4 Ways to Harness the Power of Real-Time Analytics

What’s happening to your business, product, or game right now? As the web gets faster, we want analytics and data just as fast. Facebook and Twitter have already built their own systems to measure their petabytes of real-time data. But there’s nothing…

The Anatomy of an Effective Homepage

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message….

9 Awesome Things You Can Do With Google Analytics 5

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features. Here are nine awesome things you can do with Google Analytics 5 that will help…

The Web Analytics Review

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In…

A Beginner’s Guide to Google Analytics 5

Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Version 5 of Analytics has just rolled out to…

The Evolution of Web Design

Can you believe that the first published website is already 20 years old? Web design has come a long way since the first website was published by Tim Berners-Lee in 1991. This infographic is a peek at the evolutionary tale…

Bounce Rate Demystified

If you are doing business on the web and have Google Analytics setup for your website, it’s very likely that you know the bounce rate for your website. But, do you know anything about how it’s calculated, what your industry’s…

Beginner’s Guide to Google Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first…

How to Analyze Referring Traffic

Search engine traffic is something you rave about because it usually converts well, but that doesn’t mean you should ignore the traffic you get from referring sites. Here are a few things you can analyze to improve your referral traffic. Pageviews per…

How to Use Metrics to Improve Your Site – Part 1

In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking, which can help you determine how successful your website is and identify areas that you can improve upon. However, once you’re familiar with what to…