Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘paid ads’

7 Biggest PPC Nightmares Sinking Your ROI

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the…

Why Your Ads Should Look 100 Years Old

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh…

A Cheat Sheet to High-Converting Facebook Ad Creative

An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And besides, it only takes a few characters anyway. There’s little room for error. Now contrast that with a Facebook…

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social media ad revenue is expected to reach $35.90 billion by 2017, reaching a staggering 16%…

6 Tips to Master the Facebook Power Editor

As a marketer, you probably already know that Facebook advertising has taken storm in the online world. And unless you jump on board you give your competition a huge leg up. So in order for you to really conquer Facebook advertising,…

Increase Your AdWords ROI With These 5 Tips

If you’re a diehard AdWords campaign manager like me, then you’re always searching for an edge you can use to raise your rates of return. I have found dozens of different ways to do this over the years (by looking at…

The Beginner’s Guide to Using Negative Keywords

Negative keywords are one of those search marketing features where there’s more to it than meets the eye. When used correctly, they can help you save budget for the best quality searches. Let’s say you’re a housewares retailer setting up your first…

Understanding The Essence of Google AdWords (Infographic)

For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Many of these companies that are successful with pay per click…

Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. And just in case the term “behavioral advertising” is confusing to you, let’s define it real quick: Behavioral advertising is a…

5 Black Belt AdWords Techniques You Should Be Using

“Learning is never cumulative, it is a movement of knowing which has no beginning and no end.” – Bruce Lee If you’re running an Adwords account, you must continue to learn and adapt to the competitive landscape as well as understand how…

The Secret Side of Google AdWords: Video Ads

If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of your keywords over the last few years. As a result of that competition, it has become more expensive to run a…

How To Social Proof Your Google Adwords Campaigns

There was a time in the not-too-distant past when advertisers could operate search engine marketing campaigns using misleading or false claims. You could promise “24/7 customer service,” “amazing views,” “customer recommended” or whatever you could think of to sell a product,…

The Future of Paid Search – Google, Bing & Beyond

Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry. In this graphic, we’ll briefly explore paid search—it’s current…

An Introduction to Pay-Per-Click Search Marketing

Everyone is spending money on PPC… so where do you start? This blog post is organized into a three-part strategy series that will outline what it takes to spend marketing dollars intelligently on your Pay Per Click (PPC) channel. In preparing for…

Which U.S. brands are spending the most on advertising?

How much are U.S. companies spending to boost their brand? The graphic explains who the top ten U.S. advertising spenders, based on their advertising expenditure in all media – from television to the Internet. These megabrands spend billions of dollars each…