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Archive for ‘paid ads’

Two of The Best Pay-Per-Click Advertising Hacks

The pay-per-click advertising landscape is constantly changing and is becoming more important for businesses to understand than ever. Google alone adds hundreds of new features each year, not to mention the dozens of other emerging and existing PPC platforms. So how…

Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. And just in case the term “behavioral advertising” is confusing to you, let’s define it real quick: Behavioral advertising is a…

5 Black Belt AdWords Techniques You Should Be Using

“Learning is never cumulative, it is a movement of knowing which has no beginning and no end.” – Bruce Lee If you’re running an Adwords account, you must continue to learn and adapt to the competitive landscape as well as understand how…

The Secret Side of Google AdWords: Video Ads

If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of your keywords over the last few years. As a result of that competition, it has become more expensive to run a…

How To Social Proof Your Google Adwords Campaigns

There was a time in the not-too-distant past when advertisers could operate search engine marketing campaigns using misleading or false claims. You could promise “24/7 customer service,” “amazing views,” “customer recommended” or whatever you could think of to sell a product,…