Archive for ‘SEO’

How to Protect Your Website from Negative SEO

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because…

The SEO Guide for Marketplaces and eCommerce Sites

Marketplaces and eCommerce sites that have lists of items / products face unique SEO challenges. For the three years we’ve been running Binpress, organic search has been our number one source of traffic, and we had to learn some lessons the…

58 Resources to Help You Learn and Master SEO

As more and more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. And, since Google routinely updates its search algorithm, staying updated on the changes is important. Things you were…

Four More Ways to Crack the Keyword (not provided) Code

Secure search now obscures up to 60% of search visits, making it virtually impossible to determine which keywords are driving your site traffic. Appearances of the dreaded (not provided) have been steadily increasing. Now the default Google Analytics reporting is…

The Secret Guide to Video and SEO

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract…

How to Use Contests and Giveaways to Get User-Generated Content

Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications channel. However, it’s no secret that…

Driving Sales with SEO: Optimizing for Bottom-of-Funnel Keywords

There’s a fundamental shift going on in how people research and buy goods and services – and SEOs haven’t kept up. Too often SEOs focus solely on driving traffic, instead of influencing the buying process and driving revenue. Now customers don’t…

Are You Measuring Your Actual SEO Return on Investment?

Coming from an SEO background, I have to say that SEO is a world full of myths, hijinks, frustration and occasional glory. The right SEO recipe can turn a $50 start-up investment into a money making machine, and the wrong…

How to Keep Content Thieves from Stealing Your Work

Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy a webpage’s online content and then spread it around like it’s their own. Google is getting better at detecting who the original…

7 Critical SEO Errors of E-commerce Websites

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. It turns out that is far from reality. The sad fact is, optimizing…

The On-Page SEO Recipe for Peak Inbound Marketing Efficiency

Why are so many businesses obsessed with search engine optimization? Well simply put, if you create a well-thought-out SEO strategy from day one, you can effectively get free internet traffic from that point forward. Today, I’m going to show you how to…

79 Link Building Resources for 2012

It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit. Those…

A Simple Step by Step Guide to SEO

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they…

The Marketer’s Guide to Google Plus

Facebook and Twitter profiles are mandatory for most companies, but is Google+ worth it? You may think to yourself: “Why should I get a Google+ account when Facebook can essentially do anything Google+ can do?” At this point in time that…

What You Can Learn From These 10 Infographics

Infographics have really been around for a couple of decades; traditional print media has long featured graphic-dominated presentations in places like the color front and back pages, often covering topics like intriguing statistical sporting events. But it has only been the…

6 Indispensable Free & Freemium SEO Tools

When you are working on search engine optimization for your own business or for a client’s website, you will need some great SEO tools. If you have the budget, you can certainly pay for the best SEO tools the Internet has…

40 Advanced and Alternative Search Engines

Have you ever been looking for something but didn’t know where to find it? If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that…

How User Personas Can Improve Your SEO Strategy

User personas are fictional characters which are typically used in the user-centered design process to represent the different user types of a website.  They can, however, be useful in your online marketing campaigns and in this post I’m going to talk…

Natural Link Building 101

Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the…

How to Survive Future Algorithm Updates

Sites that were almost solely dependent on search engine traffic were given quite the shock this past February when Google released the Panda / Farmer update. This major algorithm update was intended to hit the content farms hardest, but it…

79 Link Building Resources – 2011 Edition

When it comes to SEO, advice changes as fast as Google and search engines themselves. Therefore, you will want the latest, most up to date resources when it comes to information, tools, and where to look for links. The…

How Loading Time Affects Your Bottom Line

Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend…

How to Ask Bloggers for Backlinks and Reviews

Getting reviews from bloggers and online content creators can make a huge difference in how successful a new product or company is. In addition to bringing direct traffic from the sites giving you links, incoming links from high-ranking websites, especially if…

Do You Make Any of These 10 Simple SEO Mistakes?

Tell me if this sounds familiar: You decide you’re going to concentrate on SEO for your primary traffic strategy, optimizing everything so that Google and Bing and Yahoo send you thousands of visitors per day, free of charge. So, you rush off…

SEO: A Comprehensive Guide for Beginners

SEO. You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The…