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Archive for ‘SEO’

Will Search Engines Outsmart Marketers One Day?

A couple weeks ago, I wrote a short post for Kissmetrics titled “How Much Do Keywords Still Matter?” After investigating Google’s changing algorithms and how they’ve each affected the SEO game, I figured it would make for a good “What…

How Your Keyword Strategy is Failing You (And How to Fix It)

One day very soon, we’re all going to stop worrying about “keywords”. And then we can all rejoice. via GIPHY But until that happens, whenever “SEO” comes up, the next phrase muttered usually involves “keywords” and “rankings”. This unhealthy obsession with “keyword +…

How Much Do Keywords Still Matter?

Back in the early 2000s, microsite millionaires were springing up like daisies. Fortunes were literally made overnight because of the way Google SEO worked, and the formula couldn’t have been simpler: Identify a neglected niche using keyword research (and Amazon’s autofill function) Create…

How to Build an SEO Optimized Web Page

If you viewed a web page, would you know if it’s optimized for SEO? Does it have all the attributes we know Google looks for in a page? Just look at this page. Have we optimized it for search traffic? If you don’t…

How to Avoid a Google Penalty (Infographic)

If your site gets the majority of its traffic from Google, you probably cringe with fear whenever you hear that Google has released an algorithm update. They’ve been known to destroy traffic and, ultimately, entire companies. (Fortunately, Genius recovered…

5 Powerful Reasons Why SaaS Designers Need to Know SEO

Today, there are strong signs that digital designers for SaaS providers need to learn, or be taught, SEO logic and give it due consideration when designing websites. What are the signs? Well, for one thing, SaaS is an increasingly competitive space. While…

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? In…

SEO 2015: Will This be the Year of the Story Brand?

Certain people always seem to know what’s going on in digital marketing. They are able to predict the “Hot Topic” months in advance. For as many years as I’ve been in this business, I have been flabbergasted by the knowledge of others,…

Can Split Testing Wreck Your Google Ranking?

Put down your pitchforks and torches… I’m not saying you should stop split testing. But I am saying that there are a few “red flags” that a split test can inadvertently throw up if you’re not managing or monitoring it correctly. It’s…

5 Things You Need to Know About Social Media & SEO

Quicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s game-changing algorithm updates and the steady rise of content as king.

How to Make Your Content Relatable and Actionable

Since the first Google Panda update in Feb 2011, quality of content has become a major factor on everyone’s marketing checklist. However, your content could be filled with quality and meaty information, and even be founded on some principles that have…

How to Prepare Yourself for the Next Penguin Update

Algorithm updates from Google are like thunderstorms; they always begin with visible brewing and hit with force. Just recently, Google revealed the latest Panda 4.0 update, and now there is a buzz about the next update brewing on the horizon: Penguin…

How to Avoid Over-Optimizing Your Website

Too much of a good thing is a bad thing. This is true in life, and in SEO. SEO is awesome, but too much SEO can cause over-optimization. Search engine over-optimization is the practice of creating too many SEO improvements, to the…

3 Myths About Duplicate Content

The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears…

How To Do SEO Without Even Thinking About It

SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time. So how do you get there? How can you…

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards, and lots and lots of content. But chances are you don’t think a lot about Googlebot optimization. Googlebot optimization isn’t the same…

Seven Free SEO Tools You Should Be Using

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk. I…

How to Recover From Any Google Penalty

For most online businesses, search engine traffic is very important, but achieving high rankings in Google is not as easy as it used to be. Therefore, many SEOs and marketers are pushing the link-building process to the limit. As a result,…

How to Boost Your SEO by Using Schema Markup

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can…

How to Know if Your SEO Firm is Helping You or Hurting You

Consider this a warning. Your SEO firm could be hurting you. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I’ve seen struggling…

How to Protect Your Website from Negative SEO

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because…

The SEO Guide for Marketplaces and eCommerce Sites

Marketplaces and eCommerce sites that have lists of items / products face unique SEO challenges. For the three years we’ve been running Binpress, organic search has been our number one source of traffic, and we had to learn some lessons the…

58 Resources to Help You Learn and Master SEO

As more and more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. And, since Google routinely updates its search algorithm, staying updated on the changes is important. Things you were…

50 Reasons Your Website Deserves to Be Penalized By Google

Google’s on an uncompromising mission. It wants to give its users access to accurate information, unique content and the finest writers. It continually tweaks and improves its algorithms so that the best of the web gets the exposure it deserves. Unfortunately, there’s…

Four More Ways to Crack the Keyword (not provided) Code

Secure search now obscures up to 60% of search visits, making it virtually impossible to determine which keywords are driving your site traffic. Appearances of the dreaded (not provided) have been steadily increasing. Now the default Google Analytics reporting is…