Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Social Media’

What Facebook Watch Will Mean for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in…

How to Use Facebook as Your PR Engine

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook…

A Love Affair: Social Data & Strategy

Less than a decade ago, data merely functioned as a way to track operations or forecast needs. However, today, we collect data to learn about every single interaction of our potential customers. We even invest in new technology just to…

How Brands Can Drive Results with Promoted Pinterest Pins

Pinterest has quickly become an important channel for many businesses that share visually compelling branded stories with their highly engaged audiences. Originally, Pinterest was considered a more niche social network, but it has grown to encompass a larger demographic totaling nearly…

Getting Your First 1,000 Facebook Fans (Infographic)

More and more people are using Facebook to research businesses these days, and they’re doing more than just finding a business’s location and reading posts. People are using Facebook for social proof. They want to see how many people “Like” a…

Improving Your Facebook Reach (Infographic)

If BuzzFeed has taught us anything, it’s that Google is no longer necessary if we want to acquire a lot of traffic. Hundreds of articles and quizzes created by BuzzFeed have gone viral, which has sent millions of Facebook and Twitter…

Infographic: The Science of Brands on Instagram

No other social platform provides an experience as incredibly focused and engaging as Instagram. With just a bit of creativity and thoughtful measuring, you can make some Insta-magic for your brand. In this infographic, discover the trends behind the big-brand Instagram…

Should You Delete Your Business Facebook Page?

A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users…

How to Revive a Dying Social Media Presence

There are times when it may seem like your social media is dying a slow and painful death. There’s zero interaction. Zero creativity. Zero inspiration. Zero anything. It’s like your social media has no reason for existing. What do you do? First off,…

How to Assemble a Social Media Dream Team

You need a social media team that can absolutely nail it. That doesn’t happen by just putting warm bodies in front of computers. You need a team of innovators, mold-breakers, thinkers, organizers, brainstormers, collaborators, and strategists who are wicked smart, insanely skilled,…

Nine Overlooked Techniques for Instagram Popularity

We all want to be more popular on our social media profiles. As marketers, we need to be more popular. It’s kind of our job. So we do all the typical stuff: Read articles, use Buffer, follow best practices…whatever else we’re supposed…

Why Social Selling Needs To Be In Your Organization

Many marketing and sales professionals aimlessly use social media and don’t have a grasp on how to leverage social media to uncover opportunities. They create profiles, form connections, and even share content without a discernible strategy. Oftentimes marketing professionals don’t know…

7 Advanced LinkedIn Strategies for B2B Marketing

It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of…

How to Get at Least 500 More Google+ Followers by Next Week

Google+ is still a very important part of the social media landscape. Even though Google Authorship has disappeared, we still have Google+. Growing your presence on this social media giant is as important as ever. I want to tell you how…

The Marketer’s Guide to Instagram

In just four years, Instagram has exploded to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet. While the number of MAUs falls well short of other social networks, Instagram has the most…

How to Get Users to Share Social Data with You

Another day, another user data controversy. Facebook’s recent roll out of its new messenger app provoked a flurry of headlines ranging from Is Facebook’s Messenger App Evil? to the more measured Don’t Freak Out About the Facebook Messenger App. Understanding what Facebook did…

How to Appropriately Promote Yourself on YouTube

Most people don’t think about YouTube the same way they do Twitter, Facebook, or Google+. It’s less a “social media” site and more a get-your-cat-video-fix site. But that’s missing the point of YouTube. I think that YouTube is an untapped opportunity for…