Kissmetrics Blog

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Archive for ‘Social Media’

LinkedIn Pulse: A Complete Guide (+ Examples)

You blog because you want people to discover your content and engage with it. But sometimes, your reach just isn’t large enough. That’s why it’s good to diversify your content. Creating more content and putting it in more places gives you…

What Facebook Watch Will Mean for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in…

How to Use Facebook as Your PR Engine

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook…

Getting Your First 1,000 Facebook Fans (Infographic)

More and more people are using Facebook to research businesses these days, and they’re doing more than just finding a business’s location and reading posts. People are using Facebook for social proof. They want to see how many people “Like” a…

Should You Delete Your Business Facebook Page?

A business Facebook page is considered one of the must-haves of online marketing. Why in the world would someone not have a Facebook page? Facebook is the world’s largest online network. There are more than 1.35 billion users. Everyday, these users…

Nine Overlooked Techniques for Instagram Popularity

We all want to be more popular on our social media profiles. As marketers, we need to be more popular. It’s kind of our job. So we do all the typical stuff: Read articles, use Buffer, follow best practices…whatever else we’re supposed…

7 Advanced LinkedIn Strategies for B2B Marketing

It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of…

How To Keep It Personal With Facebook Ads

Most commentators agree that Facebook Ads can be fantastic for creating buzz but not for increasing conversions. I would like to convince you that by treating Facebook Ads differently from other forms of marketing, you can greatly increase your conversion rate…

How to Get at Least 500 More Google+ Followers by Next Week

Google+ is still a very important part of the social media landscape. Even though Google Authorship has disappeared, we still have Google+. Growing your presence on this social media giant is as important as ever. I want to tell you how…

How to Create Custom Audiences in Facebook

Using Facebook ads to drive actual sales and results is no longer a myth, but are you making the most of what Facebook has to offer? In this webinar, Driftrock Growth Manager Gabi Barbosa discusses Facebook’s most powerful targeting option:…

The Marketer’s Guide to Instagram

In just four years, Instagram has exploded to over 200 million monthly active users (MAUs), making it the fastest growing social network on the planet. While the number of MAUs falls well short of other social networks, Instagram has the most…

How to Appropriately Promote Yourself on YouTube

Most people don’t think about YouTube the same way they do Twitter, Facebook, or Google+. It’s less a “social media” site and more a get-your-cat-video-fix site. But that’s missing the point of YouTube. I think that YouTube is an untapped opportunity for…

How to Build Your Audience on YouTube

If I had a dollar for every time someone told me they wanted a viral video, I’d be rich. But here’s the problem… A viral video is not a win for a brand. It’s just an amazing video. It’s a unique thing…

How to Rule LinkedIn Groups

Have you got into LinkedIn Groups? If you’ve been doing social media for a while now and have got past the naïve “I’ll use social to sell stuff” stage, you likely have discovered the value of exchanging ideas and building relationships. Though…

Why Apple Doesn’t Tweet

In a consumer-first, innovation-driven social world, Apple is the odd man out. Considering that its rivals, Google, Microsoft and Samsung have millions of followers on Twitter, Apple stands out as a solitary example of how “thinking different” can translate to “we’re…