Kissmetrics Blog

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Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Social Media’

Which Social Media Accounts Really Matter and Why

I think social media is really important. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If…

How to Easily Double Your Traffic from Social Media

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create. If you are serious about your content, then…

A Beginner’s Guide to Lead Conversion with Social Media

So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content. Maybe you’re wondering, “Okay, what’s…

What Types of Posts Get Shared the Most on Facebook?

As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming. One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business…

How To Steal Your Competitor’s Social Media Followers

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established…

50 Ways Social Media Can Destroy Your Business

Social media is a good thing. There’s absolutely, positively no doubt about that. Except when it’s a terrible thing, of course. How could it be so terrible? Just ask Paula Deen. See what Hillary Clinton has to say about it. Remember, Clinton was slated to win…

50 Inspiring Quotes from 50 Top Social Media Power Influencers

In case you missed it, Haydn Shaughnessy (Forbes Contributor) put together an epic list in April, labeled, “The Top 50 Social Media Power Influencers, 2013.” The list has received over 10,000 shares across social channels and 92,000 page views…

Infographic: How to Get More Likes on Facebook

In this infographic we look into what creates the most engagement on Facebook. Please feel free to leave your thoughts in the comments section at the bottom of the page. Click on the infographic below to view a larger version:

How Facebook Advertising is Changing with Open Graph

As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in…

How to Master Social Customer Acquisition

We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see the pictures of you lounging on the beach. When you’re stuck in traffic on a Monday morning and need to vent,…

The Definitive Guide to Influencer Targeting

The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is…

The Definitive Guide to Online Reputation Management

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business…

How to Not Get Ghost Banned on Social Media Sites

It’s late at night. You are sitting at your computer telling yourself you should go to bed, but continuously giving it five more minutes. You are tired, but there is so much to see on your favorite sites: Reddit, StumbleUpon, Pinterest……

5 Ways to Automate Your Pinterest Marketing Strategy

Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that since May 2012, Pinterest traffic has more than doubled in size? Ignoring Pinterest is no longer an option….

The Startup’s Guide to Facebook Fan Pages

In spite of their IPO flop, Facebook is still a powerhouse. It can help you attract and drive a ton of traffic to your website, create a loyal community and build a profitable brand. In other words, Facebook should be part…

Beyond the Basics: 30 Fresh Social Media Tips for 2018

In the ever changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media campaign. A few weeks ago, Sujan Patel published a great list of 75 Tips to…

29 Companies Tell You How To Rock Social Media

Social media can send businesses in a lot of different directions. Some use it as a marketing channel, others use it to spread content, while others start without a plan and end up abandoning social media altogether. Before businesses dive into social…

A Deep Dive Into Facebook Advertising

As a savvy internet user you might think no one clicks on Facebook ads. Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your ads? More importantly, how do you get them…

An In-Depth Look at the Science of Twitter Timing

If you’ve been following KISSmetrics for the last week or two, you have probably enjoyed our in-depth look at the science of blog timing and Facebook timing. Today, we’re going to take a deeper look into the ins and…

How to Increase Your Facebook Fans and Twitter Followers

You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are…

8 Surefire Ways To Increase Engagement Facebook

According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Facebook is simple, you update your wall and people will flock to…

A Beginner’s Guide to Facebook Insights

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active…

The Beginner’s Guide to Twitter

For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that…

The Marketer’s Guide to Tumblr

Unless you’ve been sleeping under a rock for the last year, you more than likely have heard about the micro-blogging platform called Tumblr. The reason you’ve heard of it is simply because of its staggering rise to stardom. By November 2011,…

6 Tools Social Media Experts Use to Update Facebook Pages

One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page. While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer…

103 Resources For Becoming a Pinterest Expert

Forget Linsanity, there’s now Pinsanity on the internet. Astounding growth has led to wide media coverage and tons of articles, blogs and videos about this new social network (or social web). Some say that it’s tapped into what other…