Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

Archive for ‘Social Media’

103 Resources For Becoming a Pinterest Expert

Forget Linsanity, there’s now Pinsanity on the internet. Astounding growth has led to wide media coverage and tons of articles, blogs and videos about this new social network (or social web). Some say that it’s tapped into what other…

The Marketer’s Guide to Quora

If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to simply answer people’s questions. Even if you’re not the top expert on a particular…

45 Resources on Google Search Plus Your World

If you thought that Google+ would eventually fail like other attempts by Google to enter the social media world, think again. Google has integrated Google+ into their environment in many ways, changing the way marketers must think about search and…

The History Of Photo Sharing

Photo sharing has come a long way. 20 years ago the process of taking, processing, and distributing a photo could take weeks or longer. Now, mobile apps such as Instagram allow us share photos in seconds. What follows is a brief…

The Importance Of A Fan Base & How To Grow One

People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits. An excellent way to start building relationships with people who share similar interests is by developing a fan base….

Beginner’s Guide to Google+

Now that Google+ is available to the public, there is no excuse for anyone not to be using it! Sure you may feel that you just don’t need it, but keep in mind that Google+ is not just another social…

The Marketer’s Guide to Digg

While Digg, formerly one of the top social voting sites on the Internet, lost a lot of its luster since their major update last year to version four, they still receive at least 2.5 million visitors per month in the US…

The Marketer’s Guide to Reddit

Reddit calls itself “The Front Page of the Internet”, and there’s never been a more appropriate slogan.  It’s s a fascinating mix of interesting news, cool links, social commentary and computer nerdiness all rolled into one.  Sounds like the ideal place…

10 Twitter Tools Used by Social Media Experts

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten…

7 Sneaky Ways to Use Facebook to Spy on Your Competition

Previously on KISSmetrics, I covered the art of 7 sneaky ways to use Twitter to spy on your competition. I don’t really consider it spying so much as simply competitor research, but spying makes it more James Bond-like. …

4 Ways to Increase Your Traffic With StumbleUpon

StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter. Why? Because when a user likes, or stumbles,…

The Science of Social Timing

Creating spectacular content is job one of any modern marketing plan. It’s how we connect and engage with customers and leads. It’s what people want from you…not ads, not salesy promotional pieces, not aggressive sales tactics. They want useful, relevant, super…

The Marketer’s Guide to Twitter

Twitter is one of the most important social media platforms online, with over 330 million monthly active users. In fact, Pew Research shows 24 percent of U.S. adults use Twitter. The highest concentration is 18- to 29-year-olds, at…

The 10 Elements of a Successful Social Media Profile

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are just trying to get more exposure online, connect with your fans or customers, or working to purify your…

Facebook Marketing: A Comprehensive Guide for Beginners

Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis. Think about this: Facebook went from being unknown a little over a decade…

7 Sneaky Ways to Use Twitter to Spy on Your Competition

These days, spying on your competition is easier than ever. Twitter is one of the most popular social networks for businesses, and it gives you an advantage that you may never have had before. Because so much Twitter data…