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Archive for ‘Testing’

8 A/B Split Tests That Made Shocking Discoveries

If your goal is to squeeze the maximum amount of profit from your business, then you want to boost your conversions. A great way to boost conversions is to split test and find out what works best. However, split testing isn’t always…

The Strategic Approach to Split Testing

Contrary to popular belief, every split test is not a great split test. The first thing many people do when they plan to run a split test is decide what they’re going to test. This is a common “tactical” approach that starts…

17 Testing Tools for Mobile UX

Below, you will find 17 tools that will help you test various features of your app and obtain real-time feedback. The tools will help you discover where your users are struggling and, thus, how to improve your app. Let’s get started! 1.

How A/B Testing Works (for Non-Mathematicians)

A/B testing is a great way to determine which variation of a marketing message will improve conversion rates (and therefore likely improve sales and revenue). Many of you use A/B testing already, but you may need some help understanding what all the…

10 Things Every Marketer Should Know About A/B Testing

As customer attention spans are shrinking and online competition is expanding, Conversion Rate Optimization (CRO) is a must-have skill for marketers. CRO is one of the most important aspects of your digital marketing strategy because conversion rate is the only measurable metric…

When NOT to A/B Test Your Mobile App

A/B testing might be the single most effective way to turn a good app into an amazing app. However, it’s also a subtle way to lead yourself into THINKING you’re improving your app when in fact your test results are full…

How to Find a Winning A/B Testing Hypothesis

“Let’s test button color today. It has been so long since we changed it.” Wait! Testing random ideas that are not based on well-thought out hypotheses can waste your time, money, and website traffic. To develop a successful test hypothesis, you need…

How to Get Feedback for Your App Fast

When talking to companies about developing new features or products, I’ve observed that there is concern about getting valid qualitative data and feedback from users. Many of you are worried that when you and your company personnel “get out of the building”…

7 Mighty Methods to Grow Testing Buy-in and Budget

Many studies have shown that testing and optimizing your website’s conversion rates can have an enormous positive impact on your online revenue. For example, WikiJob reported a 34% increase in sales by testing adding testimonials to their website! And optimizing your…

Does Conversion Rate Tell The Whole Story?

Editor’s Note: Everyone wants to improve their conversion rates right? But are “conversion rates” the right indicators for steering you towards your most important goal: increasing revenues? The case study presented here is about how FoxTranslate.com (a document translation…

Online Testing Essentials

A well-built sales funnel is never complete until every part of it has been tested and optimized. For maximum success, marketers should dig deep and experiment with every customer interaction point. What follows is a brief guide that outlines what things…

Beginner’s Guide to Landing Pages

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct…