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How to Track the ROI of Your Social Media Campaigns

What if you could know that for every $1 you invest in Facebook pages, Twitter accounts, etc., you are pulling back $10?

Here’s how we connect the dots between social media and revenue, in step-by-step detail.

roi of social media

Click here to view a PDF version of this infographic.

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Social Media Channels that Kissmetrics Can Track ROI for:

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
  • StumbleUpon
  • Any website, for that matter…

Yep, that bulleted list above is slightly ridiculous. But the point is to show you that any possible online customer source can be tracked with Kissmetrics. And, more importantly, a return on investment (ROI) can be calculated for each channel.

This is incredibly helpful for identifying which social media sources are bringing you your best customers. Remember, we don’t track only which customers click through. Kissmetrics tells you how profitable they are months down the line, after they have interacted with your website multiple times.

People Visit Your Site, Leave, and Come Back – and We Track All of That!

This is why Kissmetrics is a unique customer analytics tool. The only way to know your ROI from any of your online marketing activities is to be able to track visitors throughout multiple visits.

When you look at ROI in terms of single events, you’re getting a skewed vision that may be giving you incorrect information about your marketing efforts.

For example, you may think that social media activity doesn’t yield any revenue. You probably arrived at this conclusion because very few people who come from a social media site sign up or buy your products during the same visit.

But what if the next day, those same visitors read your blog, and two weeks later, they visit your site again, and THEN they decide to make a purchase? Shouldn’t you give the social media channel they originated from credit for assisting in the sale?

Many of us have been making this mistake for quite some time. :) Luckily, we created a tool to solve this problem. With Kissmetrics, you can track the entire customer lifecycle. And that’s the only way you can track ROI from any of your online marketing activities.

Read These Posts to Make the Most out of Your Social Media Efforts:

28 Things You Need To Know About The New Facebook Pages – (over 1,500 Tweets; 1,300 Likes) The following are 28 things you need to know about the new Facebook pages, including using the preview, timeline cover rules, how updates have changed, admin panel features, messages, and what will happen to custom content on your page’s tabs.

The Hidden Guide to Using Twitter Effectively – (over 1,200 Tweets; 200 Likes) This post reveals the nitty-gritty of everything you need to know to use Twitter for all its worth. From how to get the most out of the advanced search feature to making the most out of your bio, this post covers it all.

17 Little Known Social Media Tools You Should Be Using – (over 1,800 Tweets; 195 Likes) It’s good to know there are social media tools that help you execute your marketing strategy. I don’t recommend using them all, but knowing of them can be very helpful.

The Science of Social Timing Part 1: Social Networks – (over 3,000 Tweets; 1,800 Likes) This is the Grand Daddy infographic that went hyper viral. The information you’ll digest in this graphic will get your brain running at the speed of light.

Are You Measuring Your Actual SEO Return on Investment? – This post is not about social media, but it’s a similar post that has very valuable information to any organization that is spending money on SEO.

Sign Up for a Free Trial of Kissmetrics

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KISSmetrics was designed to help you increase your website revenue potential. Try our free trial and we’ll be more than happy to help you reach your revenue, conversion and website goals. Click here to get started or request a demo.

About The Author: Sean Work is the Director of Marketing at Kissmetrics.

  1. you guys kick so much ass.

    do you ever sleep, or just create content all the time.


    • Thanks Jason! We do create content quite regularly. I think most of us at KISSmetrics get a good amount of sleep :)

      • I loved your infographic. Very good thought process and plan outline. Just like the webmaster tools and analytics, trying such tools for social media ROI (it will be a big thing to look out for in the coming days in terms of social media campaigning) will be an added advantage for site owners.

  2. Im not satisfied.please teach me how to do that method to mobile smart phones.

  3. you have share such a Great Informaon,Thanks for sharing with us.

  4. This is great news. Social Media was on the faint side of reviews for 2013. Good ROI would definitely give a facelift.

  5. That was extremely useful idea on social media campaigns.
    Thumbs up for the post.

  6. Very nice article explaining the importance of social media campaigns. Time invested in social media marketing is at the opportunity cost of something different and to be well worth while, you need to be able to prove it’s true benefit, or allocate resources in other places.

  7. Nice post & very interactive infographics. Easily to understand.
    As explained here it seems it works better than Google analytics also. Does anybody compared these two?

  8. Really interesting and your funnels are teasing me, I clicked here after lingering on the main KissMetrics page, signed up for the free report, landed here and now I’m tempted to sign-up for that trial… damn you! :)

  9. Helpful information, i bet facebook and yahoo feel good about this story.

  10. Interesting infographic! We are considering using KISSmetrics so we can track the ROI for our Facebook campaigns.

  11. Time invested in social media marketing is at the opportunity cost of something different and to be well worth while, you need to be able to prove it’s true benefit, or allocate resources in other places.
    nice article with great social media benefits…!!

  12. Hi,
    I believe it is very close to what Google Analytics does for your website. Would you please elaborate the difference between the two?


  13. Mr.Neil, your infographics are the most clear and detailed on the web, thanks to this article, i follow you with extreme pleasure.

    Fausta G.

  14. Awesome infographics. :)
    I just loved it. And nice information provided in it.

  15. Elisa Marcelino Mar 13, 2014 at 1:18 am

    Very nice topic All webmaster need to read this post Because this is the best secret key of Social media Campaigns now days i notice that thousand of peoples are Investment Money on Social Media but they are not success and satisfied.This article is complete and my all confusion are clear now with info graphics topic.

  16. Very informative post. your post is most clear and detailed. Thanks for sharing us..

  17. Very informative post. Thank you for sharing

  18. Kanishka Jayakody Jul 07, 2014 at 10:11 pm

    helpful post

  19. Does it depend what kind of industry you’re in though? Obviously certain products and services will do better in social media thereby increasing your ROI


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