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Understanding The Essence of Google AdWords (Infographic)

For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers.

Many of these companies that are successful with pay per click campaigns, particularly AdWords, typically have AdWords experts working for them. If beginners are tasked with running AdWords campaigns, it’s almost certain that the company will achieve subpar results and not get a positive ROI. AdWords is a skill that requires constant learning and refining. It is not a “set it and forget it” type of program. Performance needs to measured and the ads need to be intelligently refined.

If you’ve read through dozens of support docs just trying to understand where to begin with Google AdWords, look no further. Today’s infographic provides a step-by-step guide for getting started with AdWords as well as some optimization tips. Thanks to iSpionage for providing us with the infographic and Adam Kreitman for providing the knowledge.

understanding google adwords

If you’re looking to further expand your AdWords knowledge, check out some of these resources:

AdWords Tips (WordStream) – The WordStream blog is almost entirely focused on PPC. It’s routinely updated with tips from the experts on how to improve your AdWords performance.

Webinar: Top 10 PPC Advertising Hacks of All Time – Larry Kim, Founder and CTO of WordStream, did a webinar with Kissmetrics where he dropped knowledge on AdWords.

Advertising Posts on the Kissmetrics blog – This blog has had hundreds of posts relating to advertising. See them all in this category.

PPC Tips on the Moz Blog – The Moz blog has a good mix of all internet advertising channels. Check out their posts in this section.

Kissmetrics’ Search Engine Marketing Guide – The Kissmetrics Search Engine Marketing guide is written by Jacob Shin, who has led growth and customer acquisition at companies like Media Temple, Newegg,, and many more. He has years of experience and drops tons of knowledge in this well-written PDF.

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

  1. Maurizio Fumini Oct 03, 2014 at 7:42 am

    this seems too simplistic, great infographics as alwais

    • Thanks for your feedback Maurizio.

      We like to keep it simple here at KISSmetrics. As da Vinci said, “simplicity is the ultimate sophistication”.

      This infographic certainly isn’t for those advanced PPC experts, but it’s a great starting point for anyone wanting an intro to AdWords.

  2. Thank you for sharing our infographic. We really appreciate it!

  3. Very informative guide to know the essence of AdWords without reading long boring interactions on many other websites.

    For most SEM specialists, these are not secrets any more. But the key point is still there – testing, how can you analyze the report data and come up with A/B testing ideas, thus to improve overall ROI.

    P.S. As a SEO, I really love your insights of getting keyword ideas from AdWords campaign reports, which are unique asset.


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