Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

The Universal Analytics Video Guide – Part 1

Google recently released Universal Analytics, a new and more feature-rich version of Google Analytics. With Universal Analytics, you’re going to be able to perform multi-platform tracking and easily customize configuration settings.

But, perhaps even more important, only websites using the Universal Analytics code snippet will get access to future features. So, if you want to stay current, you’re going to have to install Universal Analytics on your website.

In this video, we’re going to show you how you can get started with Universal Analytics.

Additional Resources:

Video Transcription


Bryan: Hi, I’m Bryan with KISSmetrics, and I’m here to help you get the most out of your Google Analytics account. Today I’m going show you a cool new feature that Google has introduced, called Universal Analytics. I’m gonna show you the basics, then I’m going to show you how to get it set up.

First, I’m gonna delve into how to create a new Google property, and then I’m going to show you exactly how to take that code and put it on your own website. So let’s get going.

To start off, I’ll log in to my Google Analytics account and choose “Admin.” I’ll be setting up a whole new property for Google Analytics to start reporting to. Now, this will send all of my data to a brand new location.

Now, none of my old data will go anywhere, but now I’ll be reporting to two analytic properties instead of one.

Now, to get started, I’ll select the account that I want to add Universal Analytics to. Then, select “Properties” and create a new property inside of that account.

When setting up your Universal analytic property, you’ll have two options “Classic Analytics” and “Universal Analytics.” We want to make sure that the “Universal Analytics” radio button is selected.

The last step is to enter your basic website information. First, give the new property a name. Then, enter your website URL, and you’re ready to go.

OK, step one is done. Now, it’s time to install this bad boy. As soon as you finished setting up your new property, you were taken to a page that shows you your new Google Analytics code. It should’ve looked something like this.


Bryan: Here’s the thing. If you’ve ever used Google Analytics in the past, you’ll notice that this code looks completely different. That’s because it’s been rebuilt from the ground up. Everything from the tracking code, to Event handling, all the way to Social plug ins and eCommerce. Everything looks completely different.

The next question is, “How do I install it?” I thought you would never ask. [laughs] When it comes to installing the new Universal Analytics, you have two options.

Option number one a complete migration. This requires you to go to your site, and anywhere there’s an existing line of Google Analytics code, you replace it with the new Universal Analytics code.


Bryan: Option number two run them simultaneously. Think of your Google properties as buckets. Traditionally, all of your data goes into one bucket, your traditional Google Analytics code bucket. Under this scenario, you would set up two buckets, a Universal Analytics code and your regular Google Analytics code. Then, any time somebody comes to your site, the data goes into both spots. It goes into your regular account and your Universal Analytics account.

So that’s it. You’re set up with the all new, fast and fresh Universal Analytics.

In the next video, we’re going to talk about the benefits of using the new Universal Analytics, and I’m going to try to help you decide whether it’s time for you to switch yet.

So in the meantime, happy analyticking. [laughs] I don’t think that’s a word. [laughs] Bye.


Please use your real name and a corresponding social media profile when commenting. Otherwise, your comment may be deleted.

← Previous ArticleNext Article →