Many marketers and growth hackers often focus on optimizing top of the funnel. They test every variable imaginable, always chasing higher homepage conversion rates. Yet many of them (especially the growth people) miss out on optimizing further down the funnel.
Getting people to purchase is tough, and it deserves the attention it gets. But further down the funnel, during the purchase process (or after), there can be lots of tweaks to make. These visitors have shown intent to purchase, now take advantage of it and do some cross-selling. Even in the case of post-purchase, companies that don’t upsell or cross-sell may be leaving revenue on the table.
Today’s infographic shows us the benefits of upselling and cross-selling and tips for getting more value from your customers.
About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.