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The Viral Marketing Cheat Sheet

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have 500-1000 times more impact than a non-viral campaign.

Crafting a successful viral marketing campaign is more difficult than it looks. It requires careful planning and research. Use this cheat sheet to get started. Special thanks to @baekdal, @SEOmoz, and @isaiahmustafa.

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The Viral Marketing Cheat Sheet

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  1. David Williams Nov 02, 2011 at 10:29 am

    Yes, yes, yes!

    One of my pet peeves is when someone decides to make a “viral video,” but instead of trying to understand the tactics that make viral marketing effective, they want to repackage traditional marketing in a thinly veiled attempt to promote their brand.

    People are very savvy these days. They know when you’re trying too hard … or not trying hard enough.

    Thanks for the cheat sheet!

    David Williams
    BrownBoots Interactive

    • Exactly!

      Crafting a viral video takes careful planning – but sometimes people have a tendency to think too much about the idea.

      The content of the most successful viral videos very often have nothing to do with the respective brand.

      All you’re looking for is a hook. Once they’re hooked, half of your job is over.

  2. Denis Bromell Jun 05, 2012 at 7:00 am

    Thank you for allowing me to enlighten my readers on viral marketing,another great topic can now be found on my Business blog,take a look and enjoy lots of free content and advice. Many thanks Denis Bromell of Master your Marketing.

  3. Hey,
    Very cool aticle. Many small business owners still don’t understand the value and power of Viral Marketing. Here’s a small article I wrote on viral marketing:

  4. Hello,

    I agree with your post. Viral marketing is highly effective. The more you use tis method the more recognition you get. Especially if you offer goid services..word of mouth is powerful. People will have no problem spreafing the word for you.

    Thanks for this post.

    Stephanie Fulcher

  5. One of the latest and most inexpensive ways to advertise your product/services is viral marketing. This is a very effective medium to intelligently target

  6. james sandberg Nov 24, 2012 at 7:12 am

    All very good points. I think ‘do something unexpected is key here because breaking the norm is what grabs people’s attention. Some brands just get it right like Red Bull with their extreme sports viral content. champions!

  7. Tony from Think Video Mar 16, 2013 at 10:18 am

    Nothing wrong with a ‘ad’ as a viral push! Have you seen dollar shave club ad? Now that is a masterpiece! Nearly 10 million youtube views. 10 million!

  8. We are an italian agency and we are very interested about it. Thank you so much we”ll create an article about it.

  9. Martin Harper Sep 14, 2015 at 6:55 am

    Interesting approach to Viral marketing . I believe that the method is truly helpful for viral marketing .

  10. Love the infographic! I also like the concept that viral marketing IS about emotion–about being your real self instead of merely *trying* to sell something. People prefer out-there honesty because they’re SO done with the “huckster/hustler” vibe. At least that’s what I’ve encountered even just as a “consumer,” let alone an aspiring entrepreneur.

  11. I agree with wholeheartedness. To add value I would say that many websites and videos have been taken down as a result of Google receiving reports of copyright infringements. In most cases the accusations were untrue.
    If you are using material that requires a certain type of licence then the information must be published correctly to ensure your efforts are not wasted.

    Wayne Yaqub

  12. Subham Acharya Oct 07, 2017 at 9:53 am

    Thank you for the great content and information. I would like to know what to do or how to respond if the viral content goes wrong or starts showing negative results ? What should be the “plan B” in that case?


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