Kissmetrics Blog

A blog about analytics, marketing and testing

Built to optimize growth. Track, analyze and engage to get more customers.

6 Surprising Ways to Make Your First E-commerce Sale (Infographic)

Launched a new online store but struggling to make sales? You’re not alone, as many other E-commerce owners have the same problem.

In this infographic, you’ll learn 6 ways you can make your first E-commerce sale. The best thing is you don’t even need traffic to your site, as most of these tactics use direct client outreach. You can start testing them the day you hit the “Launch” button on your new e-commerce business.

If you want to be more strategical, you can create a spreadsheet to track the number of sales you get from each tactic. By learning to measure the results you can do more of what works.

Please feel free to let us know in the comments section at the bottom of the page if you have tried any of these tactics. Also don’t forget to share with us how they worked out for you.

Click on the infographic to view a larger version.


Check out this article to learn more about these tactics.

Want to display this infographic on your site?

About the Author: Kaloyan is a co-founder of WooGuru, a service that offers unlimited WooCommerce support on a monthly basis. Coming from a web design background, Kaloyan is currently focused on growth, and content marketing.

  1. Tariehk Geter Oct 09, 2015 at 9:55 am

    I like the twitter stalker one because reaching out to influencers can bring you the most success because they have the audience. If you can figure out the best way to reach out to those influencers and get their attention then you are set. However, influencers are reaching a lot of email, so you have to stand out in some way.

    • Kaloyan Yankulov Oct 09, 2015 at 12:28 pm

      Agree with you, Tariehk.

      I think the best way to approach this situation is by building rapport. Don’t go for the cold hard sale, rather warm them up.

      A couple of tweets before your introduce your service can go a long way in building that relationship, especially if you provide something helpful.

      Thanks for your comment!

  2. The point of that article is to talk a little bit about new NFA rules, their possible consequences and influence on Forex signals industry. You see, hedging was ended with NFA registered brokers, which is not very good thing. But at the same time good news is that brokers were restricted to wreck profits by claiming price feed errors. That will certainly influence all services, providing Forex signals, because lots of traders will have to change their strategies in some way to know more

  3. Thanks, but I believe increasing awareness by social networks is not enough. As an online retailer, you must give your potential customers a great shopping experience in the store. Otherwise, they might visit your store, but won’t stay…

    • Kaloyan Yankulov Oct 12, 2015 at 12:56 pm

      Efrat, I totally agree with you that you need to create an excellent user experience on your store if you want to attract customers.

      Social networks are a great opportunity to get your first orders coming in from because they already have a big and well established audience.

  4. Thank you for this great infographic, Kaloyan! To find the links related to the topic we’re looking for except Buzzsumo (what is great and focusing on social media shares) I would recommend also ahrefs (really powerful tool).

    In my opinion, we overvalue social media nowadays. But it seems like you are straight to the point. Well, I work at Learning by our experience gaining new customers is not that tuff. The key is to befriend and keep on good terms with them. Engage and make them stay sounds quite simple. I love comparison an e-commerce website to a real store. It’s like: how would you feel in an empty store?

    Nowadays, it’s like about to make marketing (e-mail marketing as well) generic, but personalised. It’s about to send the direct message, e-mail or triggered message to exact user, let’s say living in Paris, about exact product or service we want to offer.


  5. Thanks for the nice info graphic. I have a question though. With these tactics, how will we get the next round of sales. Don’t you think it makes more sense to choose a channel for a category (like AdWords etc) and get the customer albeit at a higher initial cost. In this approach, we get to know what is needed to get the sale and then scale it up and also improve efficiency. What purpose will getting initial customers through above tactics will serve other than relieving some initial tension? Please do reply as I am a newbie in this field.


Please use your real name and a corresponding social media profile when commenting. Otherwise, your comment may be deleted.

← Previous ArticleNext Article →