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Webinar #11 – The Two Essential Google Analytics Features That Tell You Where Your Revenue Comes From

As marketers, it’s our job to grow revenue. Plain and simple.

And before we grow our revenue, we need to understand where it’s currently coming from.

Google Analytics CAN tell us which traffic sources, campaigns, and search terms generate sales. Here’s the catch: it won’t do this out of the box. All we’ve got is a bunch of metrics on our traffic. This data does a great job at satisfying our curiosity and telling us how many people looked at our site…

But it doesn’t help us grow our business. Google Analytics doesn’t connect that data back to revenue automatically.

In order to understand what drives revenue, there are two critical features we MUST enable:

  1. Ecommerce tracking
  2. Goals

Out of ALL the other customizations and features in Google Analytics, these are the most important. You can do alright without all the other stuff but your data is worthless without these two.

In fact, every time someone approaches me for some Google Analytics consulting, the FIRST thing I do is check their goals and ecommerce tracking.

I’ve got good news for you. I’m going to show you everything I’ve learned about these two features. How to set them up, their quirks, the workarounds, everything. And I’m going to give it to you for free.

This topic is too important for a webinar. That’s right. This isn’t going to just be a webinar. I’m building an entire Master Class for you. You’ll be able to see my screen as I walk you through every detail of these two bad boys.

This Master Class will be perfect for you if:

  • You don’t know how to code
  • You log into your Google Analytics account, look at your traffic data, and wonder how any of it connects back to revenue
  • You want a detailed step-by-step demo on how everything works

If you attend this Master Class, I promise you this:

You will fully understand every last detail of how to connect Google Analytics back to revenue.

I don’t take promises lightly so buckle your socks, this is the real deal.

When was the Master Class?

Day: Thursday, October 11th 2012
Time: 10 AM PDT – GMT-08:00 Pacific Time (US and Canada);Tijuana
Presenter: Lars Lofgren
Format: A complete breakdown of the two most important features of Google Analytics

Sneak Peeks

Check this data out:

ecommerce data

That’s right, this is a breakdown of the revenue you’ve received from different traffic sources. But we’ve got to muscle Google Analytics around to get this data flowing.

Have you searched for how to setup the Google Analytics ecommerce tracking? I have and most of the guides out there are awful. Sure, I bet they make perfect sense to a developer. But what about us non-tech folk? I’m going to break the whole thing down for you so you know exactly how it works.

Are you collecting these?

credit cards

Then you need to make ecommerce tracking your number one priority. Seriously, drop every other marketing project you have and focus exclusively on getting this data.

And for those of you that don’t collect payments, I’ve got you covered. There’s another way to get revenue data into Google Analytics.

Remember, this isn’t just some ordinary webinar I slapped together. We’re doing a complete Master Class. That means I’ll be sharing my screen and walking you through every step.
Get prepared for plenty of:

KISSmetrics Demo Time

Will there be a recording?

Yes. I’m packing so much great content into this that I want to make sure you can easily refer back to it. Every attendee will get the recording but you have to attend in order to get it. And we’re not making any exceptions.

If you have any questions please contact Sean Work or Lars Lofgren for information. Hope to see you there!

  1. The release of IE10 with tracking disabled out of the box will be a game changer.

  2. Selina Bradley Dec 17, 2012 at 12:26 pm

    I know you said no exceptions, but I am only just now seeing this article. Is there any way that you will be having a repeat available? I would appreciate it!!


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