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Webinar #12 – The 6 Metrics Every Subscription Business Needs to Track In Order to Grow

Note: If you have trouble viewing our webinar today, be sure to update Java on your computer.

Analytics can suck a lot of our time, especially for a software as a service (SaaS) business. We’re tracking data at EVERY corner. We have web analytics data, payment data, customer data, and feedback from customers.

The stream of data never ends.

And setting up analytics takes even more time. We have dozens of features, hundreds of actions, and an endless series of events we could slap some tracking on.

Wading through all this stuff takes forever. And time is not a luxury we have. We’re trying to meet payroll. Or maybe we’re trying to survive and get to the next round of funding.

Either way, we don’t have the time to sort through endless rows of data.

We need to know how to grow our business and we need to know how to do it right now.

For a SaaS business, there are 6 metrics that cut through all the clutter and tell you where you’re at. They’ll even tell you where your problems are and help guide you to the next level.

That’s right. Toss out your list of “50 Essential Metrics for Business.” Most of them are worthless. We’re going straight to the good stuff.

In our next webinar, I’m going to go into detail on how each of these 6 metrics works.

They’ll tell you:

  • Whether your growth is being limited by your marketing or your product
  • Which marketing campaigns you should focus on
  • How valuable your customers are
  • Whether or not you’re building a stable revenue stream

WARNING: If you’re looking for some feel-good metric that’s easy to track, this isn’t the webinar for you. We’re going to dive into metrics that tell us exactly what’s going on.

Get ready, we’re going to drop some serious knowledge.

When is the Webinar?

Presenter: Lars Lofgren
Format: A complete breakdown of the 6 most important metrics for a subscription business
Day: Friday, November 2nd 2012
Time: 10 AM PDT – GMT-08:00 Pacific Time (US and Canada);Tijuana

How do I sign up?

To reserve your spot in the webinar (spaces are limited), click on the button below:

Or click this link to register:

Sneak Peeks

Tracking monthly revenue is great and all… but it’s not as great as:

Monthly Recurring revenue

I’m going to show you how monthly recurring revenue works and why it’s the key to tracking the health of your business.

upsells and cross-sells

To increase one of these metrics, you’ll need to play the up-sell and cross-sell game. But I’m not going to tell you which metric it is. Gotta join the webinar to find out. ;)


Without a doubt, one of the most important metrics for you to track is churn. And it has a HUGE impact on your growth rate. If you’re not watching it closely, it will bring your business to a grinding halt.

To stop wasting time on your data and learn which metrics need your focus, join our next webinar:

If you have any questions please contact Sean Work or Lars Lofgren for information.

  1. “Up-sells and cross-sells are the key” I`m am definitely signing up for the webinar, especially because of this sneak-peak. I would like to know more about that. Thanks for this notice.

  2. Hi,

    Excellent post. I will track results as you have explained. :)

    Thank you

  3. HI
    I will track results as you have explained,good work.


  4. I just found this post. It looks very interesting. How can I watch the replay?

  5. ultimately I signed up. so I guess it all worked out well in the end.

  6. Hey Sean and Lars !
    Great work indeed.
    I am going to sign up now.
    Thanks for informing.


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