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Webinar: How to Start Using Analytics Without Feeling Overwhelmed

This webinar was presented Friday, June 15th at 10 AM. Below are details related to where you can find the slides and the recorded video.


It can be a tiring, exhausting journey to get analytics to work for you. Sometimes it feels like nothing is working right, and you have gotten yourself entangled in vines and thorns.

You know that if you keep pressing forward through the Jungle of Analytics, you’ll reach that lost temple that is hiding all the precious insights, which once exposed, will release fountains of untapped revenue for your business. But without a good guide, you can easily get lost, having to turn back and chalk it up as a “failed expedition”.

Well grab your machete! This webinar will journey down the mighty “Rio de Analyticas” and take you right to the steps of the temple of hidden customer insights!

When is it?

Presenter: Lars Lofgren (your jungle guide).
Format: A jungle cruise down the mighty Rio de Analyticas with Q&A at the end.
Day: Friday, June 15th 2012
Time: 10 AM PDT

How do I sign up?

To register, click here:

Sneak Peeks

In this webinar, analytics expert Lars Lofgren will guide you through the simple steps to using analytics without getting overwhelmed.

We’ll first touch on how lean startup methodology fits in well with our guide to using analytics:

build measure learn

Lars will also explain the only things you need out of Google Analytics…

magic google analytic buttons

And we’ll go over why you shouldn’t track these vanity metrics:

dont track these vanity metrics

And finally, as we round the bend towards the temple of hidden customer insights, Lars will unveil the important things you should be tracking and how to do it easily.

We hope you come join us on this exciting adventure! Be sure to sign up here:

  1. Will this be recorded ?

    Just to ensure if I miss, I will get a chance to access the replay.

  2. If I can’t be at the webinar, is there a way to see the video?

  3. I cant wait. honestly, the “vanity metrics” sold me on this webinar.

  4. Caitlyn Brandy Jun 10, 2012 at 2:56 am

    Hi there, can you tell me what time this will be in Western Australia? Sorry but I am not to sure on what PDT stands for so can’t compare! Thank you!

  5. Pacific Time – California / Tijuana time :)

    You can use this site to determine what time it will be in your time zone.

    KISSmetrics is in the “Pacific time zone” (Under the heading: United States of America Time Zones).

  6. Ainsley Kilah Jun 12, 2012 at 8:13 pm

    This is 3AM Saturday morning here in Sydney, Aust. Hope its being recorded because I’m not that committed!

  7. same question others have asked – can I access a recording later? if so, how? I planned to attend but now I cannot…. but I’m super interested! thanks.

  8. Guys, many times I have seen we might not end up with correct analytics. Particularly when you hire a marketing company for increasing the traffic on you site. This trend is particularly common in online shopping website in India. Through wide spread marketing you end up with huge traffic majorly irreverent visitors and this pulls down your conversion rates !

    How to solve this. If I go for high conversion rate I may not get good traffic :(


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