Webinar #5 – How to Run A/B Tests that Get REAL Results

Everyone harps on us to do A/B tests. Test this. Test that. TEST TEST TEST.

“So alright, let’s do a split test” you say. You get one of those nifty split test products, hook it up to your site, and start testing away.

Where would we start? Let’s test our buttons! That one guy in that one blog post said he got like a 20% increase in conversion just by changing the button.

You load the test and a couple of weeks go by (you don’t have much data to work with).

The results are in and the green button did better than the red button by…. a whopping 4%.

All that work only gave you a 4% increase in conversions? This isn’t even a 4% increase in customers, just a 4% increase in the next step of your entire business funnel. If you only get 100 new customers a month, a 4% increase in one step of your funnel gives you like 1 extra customer. We can be generous and say that it’s 12 new customers a year.

That’s it? Only 12 extra customers over an entire year? When you have competitors nipping at your heels, payroll to meet, and a bunch of VCs demanding growth, 12 new customers in a year is not going to cut the bacon.

Here’s an idea: instead of doing a bunch of work for only a 4% increase in conversions, how about we do the same amount of work for a 40% increase? That sounds MUCH better.

In fact, that’s exactly what we’re going to show you how to do.

By the end of this webinar, you’ll know the exact process to find the tests that will give you a huge jump in customers. But it’s a completely different approach that most people miss.

When was it?

Presenter: Lars Lofgren.
Format: An amazing journey into the world of A/B Testing with Q&A at the end.
Day: Friday, July 13th 2012
Time: 10 AM PDT – GMT-08:00 Pacific Time (US and Canada);Tijuana

Video: http://kiss.wistia.com/m/ZM7AYO

Slides: http://www.slideshare.net/kissmetrics/how-to-run-ab-tests-that-get-real-results

How do I sign up?

To register, click here on the button below:

sign up for our webinar

If you can’t see this button, then click this link: https://attendee.gotowebinar.com/994cy/register/722256337594407168

Important!

Be sure to update Java on your computers to ensure that the webinar software runs well for you.

Sneak Peeks

First, we’ll cover the most tested item of all time: button colors!

testing different button colors

But you’re wasting your time. Instead of testing random elements on your site like button colors, you really need to start qualitative testing.

surveys

Then we’ll give you a step-by-step process for how to move the needle with A/B tests instead of merely making that needle twitch.

benefits of ab testing

So please join us next Friday for this truly insightful webinar – you can’t afford to miss it!

sign up for our webinar

If you have any questions please contact Sean Work or Lars Lofgren for information.

  1. Will there be a replay (In case if I miss it).

    I really need this webinar (the button colors are really tricky)

  2. The date is showing June 13th, I am guessing this is actually in July?

  3. Awesome…I was just listening to them talk about this over at Boag world and now you’ve come to the party with this. Great.

  4. stephanie durand Jul 09, 2012 at 5:40 pm

    Hi there,
    Would it be possible to get a replay, we’re in australia and the thoughts of catching this webinar at 3am on Friday may be a bit too difficult.
    thanks,

  5. I’m also going to be in Australia (though I don’t normally live there). Will there be a replay?

  6. It there any way to replay these webinars. What people from other countries should do to see it after it was live.

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