So you’ve just logged into your Google Analytics profile. And you start looking around. You see that you’ve had 1,241 visitors this month and 3,292 pageviews. That’s cool. Let’s hop on over to the traffic sources.
Organic search from Google sent you a couple hundred visits. So did Facebook. Looks like the organic search has a 2.54 pages/visit and a 53% bounce rate. Facebook had 1.89 pages/visit and a 48% bounce rate. The rest of the traffic is split over a bunch of random blogs and social media sites.
But how has this data helped you? I’m not asking if it’s interesting. Of course it’s interesting, that’s why we’re all addicted to looking at it. The real question is: How has this data helped you build a better business this month? Or any of the last 6 months?
We’re in the 28th week of the year. So if you spend at least an hour in Google Analytics each week, that’s quite a bit of time you’ve spent for data that’s merely interesting.
The issue here is that we keep looking at vanity metrics. They make us feel good but they don’t help us build a better business.
What we need is actionable metrics. And I’m going to show you where to find them in Google Analytics.
Right here, right now, I’m going to make 3 promises to you. By the end of this webinar, you will know:
ONE: The 2 most critical things you need to set up in Google Analytics right now (and I’m going to give you step-by-step instructions too).
TWO: The 4 reports that give you the best actionable data in the least amount of time.
THREE: Where the data gets inconsistent so you don’t get blindsided later on.
Sign up for this webinar to learn how to get free data from Google Analytics that actually helps you build a better business.
When was it?
If you missed our webinar today, you can watch the video by clicking on the Wistia link below. If you watched our webinar today and are interested in a demo, please contact Ben Sardella using contact information below:
Presenter: Lars Lofgren.
Format: A step-by-step journey on how to get the most from Google Analytics with Q&A at the end.
Day: Friday, July 27th 2012
Time: 10 AM PDT – GMT-08:00 Pacific Time (US and Canada);Tijuana
First, we’ll cover how NOT to use Google Analytics. How much time have you spent looking at the visitors overview report?
One of the 2 things we absolutely need to set up might just be goals… but shhh! You didn’t hear that from me!
When we do this right, we’ll start to answer a critical question for our business: Where are our customers?
Click here to view the webinar recording.