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Webinar #7 – How to Find the BIG Wins that Your A/B Tests Are Missing by KISSmetrics and Optimizely

Do you ever feel like your A/B tests only give small, insignificant improvements? Well, we will show you how to get qualitative feedback that helps you figure out which tests are the most important. This way you’ll find the optimizations that produce 40% gains instead of the ones that only give you measly 1 to 4% increases.

Here are the 5 places to get qualitative data that we’ll cover:

  1. Surveys
  2. Feedback
  3. Reaching Out Directly
  4. User Activity from Your Analytics
  5. User Testing

Then we will show you how to integrate your A/B testing tool so that you can track how your tests perform over the long-term (instead of just the next click).

Finally, our compatriots over at Optimizely are going to give you their best tips for how to apply all of this to your business.

This is what they will cover:

  1. How most people A/B test and why it’s ineffective
  2. The 5 places to get insights to direct your A/B testing
  3. How to integrate KISSmetrics into Optimizely to get this all to work flawlessly

When is it?

Presenter: Lars Lofgren and Jodie Ellis (Director of Marketing at Optimizely)
Format: A wonderful journey into the world of A/B Testing with Q&A at the end.
Day: Wednesday, August 8th 2012
Time: 10 AM PDT – GMT-08:00 Pacific Time (US and Canada);Tijuana

How do I sign up?

To register, click here on the button below:



Be sure to update Java on your computers to ensure that the webinar software runs well for you.

Sneak Peeks

First, we’ll cover the most tested item of all time: button colors!

testing different button colors

But you’re wasting your time. Instead of testing random elements on your site like button colors, you really need to start qualitative testing.


Then we’ll give you a step-by-step process for how to move the needle with A/B tests instead of merely making that needle twitch.

benefits of ab testing

So please join us next Friday for this truly insightful webinar – you can’t afford to miss it!


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