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Infographic: Social Media and the 2014 World Cup

If history is any indication, we know that the 2014 World Cup will be one of the biggest sporting events of the year. It’ll be big for all soccer fans as they cheer for their respective teams. But it also provides an opportunity for companies. Twitter announced the hashflag where users can follow along with the games.


Facebook launched the trending World Cup page.

facebook world cup

Google put their unique twist on it, showing World Cup related queries from different countries participating in the World Cup.

google world cup queries

Today’s infographic will show you the social media explosion around the World Cup and how brands are participating in the conversation.

Thanks to Offerpop and Crimson Hexagon for providing us with this infographic.

Pinning it down WEB

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About the Author: Zach Bulygo (Twitter) is the Blog Manager for Kissmetrics.

  1. Interesting stuff. It’s a difficult situation for the brands involved as it’s a controversial World Cup. All that wealth is going up against the stark poverty many millions suffer through in the favelas. There have already been riots – I have to say I support the plight of the Brazilian public. When footballers are turning up earning £100,000 a week, and these people have nothing, it’s insulting.

    • Alex, thanks for sharing these great points. We definitely are looking forward to hearing more from you :)

  2. Very good article. Thank you ;)


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