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Video Infographic: Your Brain on Visualization

Infographics are probably the most difficult arm of content marketing to tackle. Not only is coming up with a concept difficult and time consuming, you also have to have a great designer or design team available to make them look great. Don’t let this difficulty dissuade you – today’s video infographic will go over the proven benefits of why you should invest in producing your own infographics.

Feel free to pause the video along the way to take notes!

Here are some interesting facts about infographics:

  • High quality infographics are 30 times more likely to be read than text articles. »tweet«
  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. »tweet«
  • Infographics are 40 times more likely to be shared on social networks. »tweet«

About the Creator: This video was produced by Bryan Harris at

  1. I would also invest in a copy editor: “you should invest in you’re own infographics”?

    • And at 31 sec. the & on the right in the top banner should be a % …

      Great animation though, I enjoyed it immensely!

  2. Well, I prefer a video to an info graphic.

    And integraphic is certainly better than a plain text read.

  3. I enjoyed the music entirely too much.

    That being said, I’m sick of catering my content to popular trends. Some topics need more explanation than an infographic can provide. Some things need to be delved into, not summarized with cute animations.

    However, I might just starting making an occasional infographic to accompany a blog post.

  4. The main part of infographics is the content and the idea of presenting it as easily as possible. Have you ever thought why you like these content types? The simple answer is: You get lots of information just by glancing through the page. Infographics fulfills needs of the online readers perfectly because it provides maximum possible information at least possible time. The video is too good. Liked that thoroughly.

  5. Now this is an awesome video folks!!!

  6. Nice videos especially ‘The State of The Internet

    This is the other ways for spreading information or knowledge to people by viewing videos

  7. At the end of the day it’s about how best to tell the story of the data, and as with all stories they work best when you know who you’re trying to tell it to.
    There are lots of techniques you can use to get your point across, but as Derick says it’s all about the content.


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